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Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Four intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

Predicting Future Behaviors

While predictive targeting is not an exact science, it still holds potential for marketers. Feb 10, 2010

What Behavioral Marketers Can Learn From YouTube

A case for giving consumers more information about the targeted ads they see. Feb 3, 2010

Behavioral Targeting and A/B Testing

What's appropriate for your business? Jan 27, 2010

Rationality in Online Display Advertising

Media teams often pull the trigger before investing time to plan and test campaigns. Consider these options for making more informed decisions. Jan 20, 2010

Advertising in the Attention Economy

Winning the attention of consumers has become the currency of the online world. What are you expecting to get in return for your online marketing efforts? Jan 13, 2010