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Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Four intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

Anna Papadopoulos

Anna
Papadopoulos

George John

Rob Graham

Brian Massey

Digital Advertising Needs to Impress

What compels someone to click through an online ad? Psychosis or a tailored message? Nov 4, 2009

Everything Matters in Display Ad Campaigns

Multiple factors can influence the success of a display advertising campaign. Here's a look at some. Oct 28, 2009

Tools for Semantic Targeting

Can semantic targeting help advertisers reach their target audiences while simultaneously protecting their brands? A look at three semantic targeting vendors. Oct 21, 2009

Personifying the People Who Will Buy From You

How do you use personas to target visitors to tens or hundreds of Web sites? This is where behavioral marketing can help. Oct 14, 2009

Keeping a Team in a Rotating Economy

Employee retention is a challenge in digital advertising. What are you doing to keep your best people dedicated and loyal? Oct 7, 2009

Behavioral Marketing Archive

More Behavioral Marketing Stories

Archive

ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

ClickZ News Headlines

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

Execs & Accounts: Adconion, Sapient, BlueKai - Nov 5, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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