Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Three intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

Robin
Neifield
Anna Papadopoulos

Anna
Papadopoulos
Elyse Tager

Elyse
Tager

Behavioral Targeting Distortion - Jul 23, 2008

How do we know we're seeing the full picture?

iEverywhere: Behavioral Targeting on the Go - Jul 16, 2008

For data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly.

Privacy and Behavioral Targeting Heat Up - Jul 9, 2008

There's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is becoming even harder to discern and define.

It's Greek to Me: Behavioral Targeting the Ancient Way - Jul 2, 2008

Marketers should avoid sending cryptic or overly specific messages to customers.

Taking Behavioral Targeting Over the Border - Jun 25, 2008

Behavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. databases? Or German or Argentinean?