Experts - Behavioral Marketing

Advice and opinions, by and for marketers

Is behavioral targeting advertising's holy grail: the ability to reach the audience you want, and only the audience you want? Can it deliver on its promises to advertisers, publishers and consumers? How best to use it, and to buy it? Three intrepid media experts explore the ups, downs, ins and outs of this new technology and methodology.

Rob Graham
Rob
Graham
Brian Massey
Brian
Massey
Anna Papadopoulos
Anna
Papadopoulos
George John
George
John

The Dark Underbelly of Random Chance Targeting

Using reach and frequency to getting a message out to an audience is a nonstarter today. HabitatUK learned the hard way on Twitter. Jul 1, 2009

The Language of Behavioral Marketing, Part 2

Translating what behavioral marketing vendors say and what they really mean. Jun 24, 2009

How to Write a Media Objective, Part 1

Marketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. Jun 17, 2009

Craigslist Has No Ads?

The holy grail of advertising? When Web site visitors don't think of ads as advertising. Jun 10, 2009

Targeting Non-Intenders

Every year, 37 cents of every marketing dollar in North America is spent reaching the wrong consumers. Jun 3, 2009
Behavioral Marketing Archive More Behavioral Marketing Stories

Archive

ClickZ Yesterday

Time to Invest in E-mail - Jul 2, 2009

Advertising Does Not Create Demand, But... - Jul 2, 2009

Advertising and Local Search - Jul 2, 2009

Tricks for Choosing Ad Formats - Jul 2, 2009

ClickZ News Headlines

Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

Joost Gets New CEO, Sets New Direction - Jul 1, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage - Jul 1, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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