Julie Batten
Klick Communications Vice President, Media Strategy Julie Batten is responsible for developing and managing online marketing campaigns for world-class brands. With a strong emphasis on search marketing activities, Julie conceptualizes digital marketing strategies to enhance clients' online presences. She previously headed up the SEM practice at Non-linear Creations, where she managed the search marketing team to deliver exceptional results by means of both organic and paid search campaigns. Having written several whitepapers and articles, instructed online courses, and spoken at various seminars on the topic, Julie is well versed in all things search.
Recent articles by Julie Batten
Tools for Search Marketing Intelligence
A look at some key tools for analyzing searcher interest and behavior, and the competitive environment.
Feb 1, 2010
The Year Mobile Search Took Off
Four reasons why you need to start thinking about developing a mobile search campaign.
Dec 21, 2009
Specializing Search for the Holiday Season
As organic search rankings heat up in time for the holidays, make sure your online presence is known.
Dec 7, 2009
Google's New Ad Formats for Pharma
Sponsored search ad formats, now being tested, are designed to show benefits and risks associated with drugs.
Nov 23, 2009
SEO for Twitter Content
Now that Google has agreed to show tweets in search results, it's time to plan your Twitter SEO.
Nov 9, 2009
ROI Is the New Ranking
If you want to maximize your SEO, you need strong metrics. Here are some to consider.
Oct 26, 2009
Search in the New Economy
The economic downturn has changed consumer behavior and search marketing. Here's how.
Oct 12, 2009
Optimizing for the YouTube Search Engine
YouTube is the number two search engine. Be sure you're optimizing your videos to be found on YouTube.
Sep 28, 2009
Search Marketing in the Pharma Industry
Search marketing in a highly regulated industry must be carefully deployed, but it isn't impossible. One way to make it work.
Sep 14, 2009
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