Julie Batten
As the e-marketing manager at Klick Communications, Julie Batten is responsible for developing and managing online marketing campaigns for world-class brands. With a strong emphasis on search marketing activities, Julie conceptualizes digital marketing strategies to enhance clients' online presences. She previously headed up the SEM practice at Non-linear Creations, where she managed the search marketing team to deliver exceptional results by means of both organic and paid search campaigns. Having written several whitepapers and articles, instructed online courses, and spoken at various seminars on the topic, Julie is well versed in all things search.
Recent articles by Julie Batten
The Right Time To SEO Your Web Site - There is a saying that the best time for action is now. However, in search marketing, sometimes it actually pays to wait. Jul 21, 2008
The Challenges of Global SEO - What do marketers need to develop an effective online presence in other countries? Jul 7, 2008
Effective Keyword SEO Research, Part 1 - Keyword research is the cornerstone of any SEO initiative. This series walks you through the basics. Part one of two. Jun 23, 2008
The New SEO Perspective on Flash - Flash and search engines might never be best friends, but with today's emerging technology, they can indeed play together nicely. Learn how. Jun 9, 2008
Good Old-Fashioned Link Building - What's the secret to getting other sites link to yours and improve your rank on the search engine results page? May 12, 2008
The Seasonality of Search... and Taxes - Which sites make it to the top of organic and paid results for a seasonal business such as income tax preparation? It's not always who you think. Apr 28, 2008
A New, Improved Search Marketing Tool - Looking for insights on searcher demographics, behaviors, and traffic patterns on yours and rivals' sites? You might try looking here. Apr 14, 2008
Search Engine Results, Blogs, and Credibility - Can marketers ever be confident the top-ranked content served up by the search engines is really top notch? Mar 31, 2008
What Google SERP Changes Mean to Marketers - For one, getting a ranking above the fold is now tougher. Here's why. Mar 17, 2008
Coordinating Organic, Paid Search Efforts - Paid and unpaid search can work together in harmony to produce a well-rounded search presence. Here's how. Mar 3, 2008
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