Julie Batten
As the e-marketing manager at Klick Communications, Julie Batten is responsible for developing and managing online marketing campaigns for world-class brands. With a strong emphasis on search marketing activities, Julie conceptualizes digital marketing strategies to enhance clients' online presences. She previously headed up the SEM practice at Non-linear Creations, where she managed the search marketing team to deliver exceptional results by means of both organic and paid search campaigns. Having written several whitepapers and articles, instructed online courses, and spoken at various seminars on the topic, Julie is well versed in all things search.
Recent articles by Julie Batten
ROI Is the New Ranking
If you want to maximize your SEO, you need strong metrics. Here are some to consider.
Oct 26, 2009
Search in the New Economy
The economic downturn has changed consumer behavior and search marketing. Here's how.
Oct 12, 2009
Optimizing for the YouTube Search Engine
YouTube is the number two search engine. Be sure you're optimizing your videos to be found on YouTube.
Sep 28, 2009
Search Marketing in the Pharma Industry
Search marketing in a highly regulated industry must be carefully deployed, but it isn't impossible. One way to make it work.
Sep 14, 2009
Google Fights Back With New and Improved Services
Google continues to ride the innovation train across its other product lines and offerings. Here's a snapshot of some developments.
Aug 31, 2009
The Yahoo-Microsoft Agreement One-Pager
A snapshot of what the Yahoo-Microsoft deal means for digital marketers.
Aug 17, 2009
Image Search Engines: Query by Image
New image search engines could increase traffic to your site through image search. What these engines have to offer.
Aug 3, 2009
Evaluating SEO Proposals
Planning to retain an SEO vendor? Here's what to look for in a partner, plus some sample deliverables.
Jul 20, 2009
Optimizing for Bing
Does the mergence of this new engine mean you have to totally adapt your SEO strategies? Fifteen tips for using Bing, plus additional resources.
Jul 6, 2009
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