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George Looker

George Looker

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Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel
May 02, 2025

Brand Matters More Than Ever: How FIGS Is Turning Purpose into Profit in Healthcare Apparel

As healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but measuring brand impact remains the industry's biggest challenge.

George Looker
George Looker
OpinionOpinion
+2+2
Davos 2025: Marketing in the Intelligent Age
Jan 23, 2025

Davos 2025: Marketing in the Intelligent Age

AI, Ads, and the Rise of Social Commerce

George Looker
George Looker
StrategyStrategy
Lessons from the campaign trail
Nov 15, 2024

Lessons from the campaign trail

George Looker
George Looker
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