404

The page you requested doesn't exist

We could not locate the page: /2016/02/08/why-touchpoint-data-is-invaluable-to-your-crm-and-driving-sales

Try one of the featured posts or search the archive below.

Archive

Thought LeadershipThought Leadership

+3+3

Nike’s FY25 Results Show the Cost of Complexity—and a Chance to Rebuild

ClickZ

NewslettersNewsletters

The Rise of Vibe Marketing

PLUS: Dirt Is Good's Global VP of Marketing on Culture, Technology, and Leading with Brand Essence

Zihan Lyu

Event HighlightsEvent Highlights

+2+2

“You Do Life, We Do Laundry”: Dirt Is Good’s Global VP of Marketing on Culture, Technology, and Leading with Brand Essence

Q&A with Tati Lindenberg, Global VP of Marketing at Dirt is Good (Unilever).

Zihan Lyu

Event HighlightsEvent Highlights

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter

Thought LeadershipThought Leadership

+1+1

Key Strategic Lessons for DTC Executive Teams, Forged in the Crucible of Combat Sports

Lee Arthur

NewslettersNewsletters

🏆 Meet the ClickZ 25 of 25 Winners!

PLUS: Brand-building is so back

Zihan Lyu

NewslettersNewsletters

What the State of Creativity 2025 means for you

PLUS: Pride 2025 and the retail balancing act

Zihan Lyu

Digital MarketingDigital Marketing

+1+1

Pride 2025 and the Retail Balancing Act

ClickZ

NewslettersNewsletters

How AI Is Upending Marketing

PLUS: Everything Marketers Need to Know About AI Search

Zihan Lyu

NewslettersNewsletters

How Brands Are Winning the Race for Consumer Attention

PLUS: Nike’s Amazon U-Turn

Zihan Lyu

Thought LeadershipThought Leadership

+1+1

Nike’s Amazon U-Turn – Why the Swoosh Is Back and What It Means

Zihan Lyu

NewslettersNewsletters

Aligning CIOs and CMOs for Success in the AI Era

PLUS: Drinks on us at The Lead Summit

Zihan Lyu