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Featured Posts

Social Media MarketingSocial Media Marketing

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Aug 06, 2024

Every brand needs a Sha’Carri Richardson

Sha'Carri Richardson embraces her unique quirks and flaws, fostering a deep connection with her rapidly growing fanbase. She may not have won the 100m this Olympic Games, but she's helping her brand partnerships win gold every single day.

Rachael Kennedy

Advertising & PromotionAdvertising & Promotion

Feb 14, 2024

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.

ClickZ

AI and InnovationAI and Innovation

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Feb 22, 2024

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.

Aaran Fronda

ReportReport

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Jun 13, 2024

Engagement To Empowerment - Winning in Today's Experience Economy

MERKLE

Adobe's $17B Subscription Strategy

PLUS: Did OpenAI make a mistake with Sora?

Rachael Kennedy

Case StudiesCase Studies

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Dec 13, 2024

Are subscription models reaching their limit?

Adobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and retain customers.

Rachael Kennedy

NewslettersNewsletters

Dec 06, 2024

3️⃣Holiday shopping trends brands should expect

PLUS: Top holiday ad hits

Zihan Lyu

Q&AQ&A

Dec 06, 2024

Scaling Marketing with AI: Insights from Atera's New CMO Nir Elharar

Zihan Lyu

Nov 27, 2024

Are You Measuring What Really Matters This Black Friday?

Expert strategies and benchmarks for your BFCM success

Rachael Kennedy

Nov 26, 2024

Wicked Fever Sparks Brand Creativity

From nail polish to lattes, brands found enchanting ways to ride the Wicked wave and connect with fans

Rachael Kennedy

NewslettersNewsletters

Nov 22, 2024

CMO leadership vision 2025

PLUS: Adam Driver’s dramatic Amazon product review

Zihan Lyu

Digital MarketingDigital Marketing

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Nov 22, 2024

What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

Even retail giant Amazon needs a little Hollywood magic during the holiday season.

Rachael Kennedy

NewslettersNewsletters

Nov 15, 2024

Fashion marketing is missing its most valuable customer

PLUS: More industry-specific insights from us!

Zihan Lyu

StrategyStrategy

Nov 15, 2024

Lessons from the campaign trail

ClickZ

Nov 14, 2024

Is Fashion Marketing Missing Its Most Valuable Customer?

While fashion marketers chase Gen-Z through the metaverse, a $2.5 trillion opportunity sits in plain sight - wearing comfortable shoes, seeking quality over trends, and wielding unprecedented spending power.

Rachael Kennedy

NewslettersNewsletters