From Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose
Wyclef Jean closed Smartly Advance with lessons on AI, culture, and creativity: tech can amplify originality, but soul and authenticity remain irreplaceable.
Five Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not Failure
Pinterest’s Stacy Malone reframed cart abandonment at Smartly Advance: not failure, but feedback. Five lessons for marketers on building buyer confidence.
The Heart of Growth: Leading with Purpose in a Performance World
Unilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence work.
Signal to Story: How Creative Drives Advertising Performance with Spotify
Spotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising performance.
Power Shifts: Women Leading the Charge in Media and Creativity
Top women leaders from Spark Foundry, OMD, WPP, JOAN, Dentsu, and DoubleVerify share how data, diversity, and adaptability are reshaping advertising.
Archive
The Future of Shopping: Creativity, Discovery & Automation
At Smartly Advance in New York, TikTok, Nutrafol, Smartly, and Fospha explored the future of shopping. From creators driving commerce to Fospha’s call for daily, full-funnel measurement, here are the key takeaways shaping how brands grow across DTC and marketplaces.
