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🗽 Adweek NY 2024: Top 10 Sessions

PLUS: 4 pillars of product marketing metrics

Is on-brand becoming oh-so-bland?

Frontify’s new billboard campaign makes a purposeful mistake to take on meaningless branding

Top 10 Must-Listen Sessions at Advertising Week New York

🍕 Pizza as a currency

PLUS: Why aren't we more creative in Marketing?

Winning in the Experience Economy

Pizza as a Currency?

How Pizza Hut is turning TikTok trends into free food

👨‍💼 How to secure leadership buy-in for digital marketing initiatives

PLUS: Learn peak season tactics from TikTok, Sweaty Betty and Seraphine experts on Oct 3

Brands are betting big on virtual worlds – here’s why it’s working

Virtual worlds are transforming advertising, with brands creating immersive experiences in games like Fortnite. This innovative approach captivates younger audiences and turns marketing into an adventure.

🔀 Being different is better than being better

PLUS: Only 52% of senior marketing leaders can prove marketing's value

Why Cannes Lions put a spotlight on copycats and creative catalysts

Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged, and it's turning everything we thought we knew about branding on its head.

👩‍💼 CMOs should lead AI adoption in enterprises

PLUS: Are markerters more or less productive in the office?

Everything You Need to Know About Google's Impending Antitrust Trial

Google's digital advertising dominance faces a pivotal challenge as the UDepartment of Justice brings its second major antitrust case against the tech giant.