Digital Marketing

Beyond the Click: How Marketers Can Now Rethink Measurement

Insights from a ClickZ event with Fospha and Google on the future of advertising measurement

Gary Vee at Shoptalk: The Alchemy of Relevance for Retail Brands

Pride 2025 and the Retail Balancing Act

What's Behind a Brand's Promise? A Look at American Eagle Outfitters (AEO)

Are subscription models reaching their limit?

Adobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and retain customers.

What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

Even retail giant Amazon needs a little Hollywood magic during the holiday season.

Insights from Advertising Week NYC 2024

Balancing Fame and Flow in a Post-Privacy Landscape

The Rise of Nostalgia Marketing

Learn how brands are leveraging emotional connections to the past and implementing strategies that resonate across generations for unparalleled consumer engagement and loyalty.

How Attention Metrics are Redefining Success in Digital Marketing

Marketers must adapt strategies to focus on quality interactions over mere exposure in the digital age.

Brands are betting big on virtual worlds – here’s why it’s working

Virtual worlds are transforming advertising, with brands creating immersive experiences in games like Fortnite. This innovative approach captivates younger audiences and turns marketing into an adventure.

Everything You Need to Know About Google's Impending Antitrust Trial

Google's digital advertising dominance faces a pivotal challenge as the UDepartment of Justice brings its second major antitrust case against the tech giant.

Stephen Bartlett's Slap On the Wrist Should Be a Wake-Up Call for Brands

Why Brands Must Choose Their Influencers Wisely and Play by the Rules