Ann Arbor, MI-based Interactive agency Beyond Interactive signed an agreement with New York City-based affiliate marketer LinkShare to provide revenue-generating Internet marketing programs for its online advertising clients.
LinkShare specializes in brokering affiliate programs to cross-refer customers between Web businesses to help them generate revenue for each other.
LinkShare said it will benefit from having a ready new stream of clients to link with opportunities, while Beyond Interactive, which will construct and manage the program, provides its clients with a convenient way to increase their own revenue.
“LinkShare offers the best solution for online affiliate programs,” said Jonn Behrman, CEO of Beyond Interactive. “We were most impressed with their stable of merchants, network of partners, and their back-end tracking software.”
“This is a remarkable partnership on many levels. As we enter the next phase of e-commerce, LinkShare recognizes that facilitating, managing and enhancing Internet relationships are the most important elements in successful online retailing. . .,” said Jerome H. Kern, LinkShare CEO. “Beyond Interactive will play a significant role in facilitating important relationships from their client base with LinkShare.”
In addition to providing technology, LinkShare serves as an independent third party, tracking and verifying customer referrals and transactions, and managing the related revenue structures. The company currently services more than 150 retailers and manages a network of tens of thousands of affiliate sites.