Diet Coke has offered Twitter followers a chance to see their name in the bright lights of Times Square by publicising their tweets over the iconic landmark.
This is part of a campaign launched in conjunction with advertising agency Droga5 to turn tweets into artwork displayed in unusual places such as in magazines and even on jewelry.
The new Twitter-led social campaign called ‘ReTweets of Love’, champions fans who share their unwavering love for the brand on social media.
‘Return the love’
“We’ve been connecting with our biggest and most passionate fans through social media for years, but we felt it was time to return that love in a way that’s as big as our appreciation. A simple retweet just isn’t enough for our loyal fans who love the great taste of Diet Coke,” said Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America.
“We can’t wait for our Diet Coke enthusiasts to see their tweets reimagined into displays of affection that are as unique as they are.”
The campaign kicked off this week and will continue throughout the autumn. Diet Coke fans will start seeing their tweets re-imagined on custom jewelry, framed artwork, a large-scale outdoor mural in New York City or even in the pages of their favourite magazine.