HGTV’s fourth annual dream home giveaway, with a strong Web component, drove record traffic to HGTV.com.
“The HGTV Dream Home Giveaway is so popular that for the month of January we had 22 days of more than 1 million sweepstakes entries per day on HGTV.com…according to January’s Nielsen//NetRatings, the site’s average time spent more than doubled and its unique users increased 100 percent versus the average for the previous three months,” said Ron Feinbaum, SVP and GM for Scripps Networks’ interactive group.
January was HGTV.com’s best traffic month ever with 334 million page views, up 22 percent from the same month a year ago. Unique visitors were also up to a record 9.3 million.