Sunnyvale, CA-based Infoseek Corp. and iVillage launched an information and navigation channel for women on the Infoseek service.
Under the exclusive two-year agreement, Infoseek will provide its female audience with content from iVillage.com: The Women’s Network (and AOL keyword: iVillage), already the industry’s No. 1 women’s network according to Media Metrix. Financial terms were not disclosed.
“Infoseek and iVillage are the perfect partners to produce a women’s channel because of both companies’ proven success with female viewers,” said Harry Motro, president and CEO of Infoseek. “The Internet audience is beginning to mirror that of traditional consumer media’s largely female viewership. Infoseek already has the highest percentage of female viewers of any Internet portal. The new channel allows us to provide quality programming for this audience in one convenient place.”
iVillage.com content will be easily accessible to new online users who search the Web using the Infoseek navigation service. Going to Infoseek’s home page and clicking on “Women” will take users to a number of information categories, including Family and Relationships, Body and Mind, and Work and Money, and draw from best-of-breed branded communities at iVillage.com, such as Parent Soup, ParentsPlace.com, Better Health, Armchair Millionaire, and others.