PointRoll Gets Burst Seal of Approval

Another sign that streaming video ads are becoming more and more prominent: the Burst Media network is now accepting PointRoll’s NetStream video ad format. The format streams video in a stand-alone 300×250 player unit and allows for a customizable player skin and a unit that remains on the page after the video plays. Burst already works with PointRoll competitors Eyeblaster, Klipmart and Viewpoint.

I’m not sure, but Burst’s relationship with Tacoda may have facilitated this one since Tacoda, which has a relationship with PointRoll’s new parent co. Gannett enables behavioral targeting for Burst. Then again, rich media tech companies obviously want to have their formats accepted on as many sites as possible, and it makes sense for Burst to offer a variety of technologies to advertisers.