London-based Scoot.com plc signed an agreement with 24/7 Media Europe to market a substantial part of its banner advertising and sponsorship inventory, beginning in April.
Scoot said it has experienced significant growth in its Internet usage and has built up an audience reach that enables it to attract large corporate clients to advertise and or sponsor portions of its Web sites in the UK, the Netherlands and Belgium.
“The relationship will help us to rapidly establish a corporate advertising and sponsorship base offering our clearly targeted online audiences locally, nationally and internationally through the three Scoot networks,” said Robert Bonnier, CEO of Scoot.
Gordon Simpson, CEO of 24/7 Media Europe, said: “The European Internet advertising market is growing rapidly, mainly as a result of the enhanced targeting opportunity offered by those sites which recognize the commercial implications of their inventory. Scoot’s three Web properties are ideally placed to generate results for advertisers seeking branding and direct response opportunities. We are very pleased to have reached agreement to bring these sites to market.”