Customer Relationship Management (CRM) company SmartHarvest is launching a product called Download Usher that gives companies the ability to brand the download experience, including placement of targeted banner ads during the download.
Download Usher’s Web-based interface, OpCenter, also delivers management tools for tracking and analyzing customer profiles generated by Download Usher.
Companies can use this information to improve their sites and create targeted marketing programs that increase customer loyalty and retention, the company said.
SmartHarvest was founded last May as an Application Service Provider offering CRM applications. Download Usher is the flagship service.