The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings AdRelevance product.
| Advertising Breakdown by Industry, August and July 2006 | |||
|---|---|---|---|
| Industry | Total Impressions, August 2006 (M) |
Total Impressions, July 2006 (M) |
Change From Previous Month (%) |
| Automotive | 4,493.2 | 3,624.1 | 23.98 |
| Business to business | 6,102.1 | 5,361.6 | 13.81 |
| Consumer goods | 7,626.8 | 6,199.0 | 23.03 |
| Entertainment | 6,334.2 | 5,229.5 | 21.12 |
| Financial services | 69,406.9 | 51,737.8 | 34.15 |
| Hardware and electronics | 12,280.1 | 5,834.2 | 110.48 |
| Health | 4,819.2 | 4,460.9 | 8.03 |
| Public services | 27,371.5 | 22,125.2 | 23.71 |
| Retail goods and services | 53,966.8 | 44,554.2 | 21.13 |
| Software | 2,426.8 | 3,349.3 | -27.54 |
| Telecommunications | 25,550.5 | 22,442.1 | 13.85 |
| Travel | 8,315.0 | 9,093.9 | -8.56 |
| Web media | 49,857.5 | 47,970.0 | 3.93 |
| Source: Nielsen//NetRatings, 2006 | |||
| Advertising Breakdown by Ad Unit Types, August 2006 | |||||
|---|---|---|---|---|---|
| Industry | Flash (Generic) (M) | Rich Media (M) | Sponsored Link (M) | Standard Image (M) | Standard Image/Text Link (M) |
| Automotive | 2,266.8 | 412.5 | 332.7 | 826.2 | 655.0 |
| Business to business | 480.8 | 28.2 | 2,414.5 | 1,913.0 | 1,265.5 |
| Consumer goods | 3,206.9 | 640.7 | 1,771.8 | 1,681.1 | 326.3 |
| Entertainment | 3,015.6 | 489.1 | 563.8 | 2,001.4 | 264.2 |
| Financial services | 8,126.8 | 383.4 | 3,591.4 | 11,220.0 | 46,085.3 |
| Hardware and electronics | 3,561.0 | 107.9 | 366.7 | 5,920.3 | 2,324.2 |
| Health | 2,044.7 | 222.0 | 997.4 | 1,458.2 | 96.9 |
| Public services | 1,750.1 | 57.6 | 1,311.2 | 4,752.7 | 19,499.8 |
| Retail goods and services | 11,491.0 | 595.0 | 13,010.9 | 12,946.8 | 15,923.1 |
| Software | 719.3 | 94.9 | 826.7 | 684.5 | 101.4 |
| Telecommunications | 11,354.7 | 123.2 | 952.4 | 10,785.8 | 2,334.4 |
| Travel | 3,094.2 | 78.8 | 2,826.9 | 1,849.6 | 465.6 |
| Web media | 9,243.5 | 89.0 | 16,040.1 | 11,701.6 | 12,783.3 |
| Source: Nielsen//NetRatings, 2006 | |||||
| Top 25 Companies by Number of Sponsored Link Impressions, July and August 2006 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, August 2006 (M) | Sponsored Link Impressions,July 2006 (M) | Change From Previous Month (%) |
| eBay, Inc. | 3,045.5 | 3,102.0 | -1.82 |
| NexTag.com | 832.5 | 786.4 | 5.86 |
| Target Corporation | 516.8 | 536.5 | -3.68 |
| Yahoo Inc. | 486.5 | 435.0 | 11.84 |
| Time Warner Inc. | 476.4 | 342.4 | 39.12 |
| GUS Plc. | 464.9 | 319.8 | 45.38 |
| Amazon.com, Inc. | 444.4 | 370.0 | 20.11 |
| InterActiveCorp | 419.2 | 477.8 | -12.26 |
| Vonage Holdings Corp. | 409.6 | 403.2 | 1.59 |
| Orbitz | 384.3 | 406.9 | -5.54 |
| Pickamortgage | 360.0 | 191.5 | 88.01 |
| BizRate.com | 321.1 | 306.7 | 4.69 |
| Cendant Corporation | 304.4 | 300.1 | 1.43 |
| Shopzilla International | 302.0 | 273.5 | 10.43 |
| TheUseful | 244.4 | 220.9 | 10.65 |
| DADAmobile Inc. | 236.4 | 290.4 | -18.60 |
| OnlineRewardCenter | 234.0 | 152.5 | 53.42 |
| Shop.com | 226.1 | 271.9 | -16.84 |
| Interchange Corporation | 221.5 | 229.4 | -3.46 |
| Scottrade, Inc. | 215.6 | 301.5 | -28.50 |
| eWoss.com | 213.0 | 106.3 | 100.32 |
| StubHub.com | 210.2 | 105.1 | 100.1 |
| QuinStreet | 195.9 | 131.2 | 49.34 |
| Wellness Research, Inc. | 190.6 | 129.0 | 47.74 |
| Google, Inc. | 189.2 | 128.9 | 46.75 |
| Source: Nielsen//NetRatings, 2006 | |||
| Top 25 Companies by Top Three Search Terms, August 2006 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| eBay, Inc. | hotmail | maps | gmail |
| NexTag.com | ipod | dell | computers |
| Target Corporation | games | free+samples | music |
| Yahoo Inc. | ups | fedex | free+music |
| Time Warner Inc. | mapquest | dictionary | mel+gibson |
| GUS Plc. | free+credit +report |
ipod | digital+cameras |
| Amazon.com, Inc. | textbooks | ipod | tracfone |
| InterActiveCorp | hotels | travel | car+rentals |
| Vonage Holdings Corp. | at&t | verizon+dsl | wireless+internet |
| Orbitz | orbitz | airline+tickets | american+airlines |
| Pickamortgage | what+you+should +know+about+ refinancing+ |
refinance+with +bad+credit |
refi+land |
| BizRate.com | cell+phones | halloween +costumes |
crocs |
| Cendant Corporation | car+rentals | car+rental | rental+cars |
| Shopzilla International | ladderback+chairs | microsoft+word | mary+jane+ pump++size+ +14 |
| TheUseful | sidekick+3 | good+start+ nurser+formula |
free+sony+ps3+ |
| DADAmobile Inc. | www.wwe-club.com | charmed | shakira |
| OnlineRewardCenter | cheap+laptops | lab+tops+for +cheap+in+ las+vegas |
ged+free+real +test+accepted |
| Shop.com | dictionary | love+poems | nfl |
| Interchange Corporation | toyota | unemployment | bmw+motorcycles |
| Scottrade, Inc. | ebay | quotes | stock+quotes |
| eWoss.com | beta+tester | tattoos | “washing+soda+” |
| StubHub.com | so+you+think +you+can+dance |
cheap+tickets | wicked |
| QuinStreet | quizzes | myspace+quizzes | college |
| Wellness Research, Inc. | paris+hilton | mariah+carey | john+cena |
| Google, Inc. | www.myspace.com | map+to+dr+ hennessey+ 1101+pine+ heights+avenue |
directions |
| Source: Nielsen//NetRatings, 2006 | |||
View: Advertising Placements by Industry and Top Sponsored Links, July 2006
Methodology: Nielsen//NetRatings AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats – .swf) files used for standard Flash banners.
- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results””).