From Facebook to Snapchat, your brand can reach new audiences in many ways. As you work through your segmentation strategy, let this list by Sprout Social be your guide – helping you find the social conversations that matter most through demographic insights into each of the major platforms.
“The key is to find out what type of users you want and figure out which networks they’re likely to use. Then once you establish your presence on those sites, you can use a social media management tool to build up your presence”, says Sprout Social’s Michael Patterson.
