The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.
Nielsen Online uses a sampling methodology through its MegaPanel of Internet users.
| Top 10 Stickiest Brands at Home and Work, January 2008 | ||
|---|---|---|
| Brand | Unique Audience (000) | Time Per Person (hr:min:sec) |
| FullTiltPoker.com | 1,526 | 10:22:54 |
| PokerStars.com | 1,890 | 10:08:37 |
| Electronic Arts Online | 11,964 | 9:22:19 |
| SingleClick Systems* | 455 | 7:16:31 |
| Trillian | 849 | 7:10:45 |
| Boost Mobile* | 637 | 6:32:08 |
| PartyPoker.com* | 575 | 5:43:20 |
| AOL Media Network | 90,058 | 4:10:21 |
| Fanfiction.net* | 786 | 4:06:31 |
| Juno Online Services | 5,247 | 3:21:09 |
| Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result. | ||
| Source: Nielsen Online, 2008 | ||
| Top 25 Parent Companies at Home and Work, January 2008 | ||
|---|---|---|
| Parent | Unique Audience (000) | Time Per Person (hr:min:sec) |
| 124,279 | 1:37:35 | |
| Microsoft | 121,920 | 2:22:33 |
| Yahoo | 113,874 | 3:19:43 |
| Time Warner | 104,837 | 3:57:38 |
| News Corp. Online | 75,831 | 2:02:49 |
| eBay | 65,758 | 2:04:37 |
| InterActiveCorp | 65,691 | 0:24:37 |
| Amazon.com | 59,833 | 0:27:47 |
| Wikimedia Foundation | 56,049 | 0:18:32 |
| New York Times Co. | 51,624 | 0:20:26 |
| Apple Computer | 50,190 | 1:16:13 |
| Walt Disney Internet Group | 50,138 | 0:36:51 |
| Landmark Communications | 43,940 | 0:21:46 |
| AT&T Inc. | 41,033 | 0:39:43 |
| E.W. Scripps Co. | 38,499 | 0:12:43 |
| RealNetworks Inc. | 34,504 | 0:40:03 |
| CNET Networks | 34,122 | 0:10:16 |
| Viacom Digital | 29,133 | 0:41:29 |
| Comcast Corp. | 27,830 | 0:56:58 |
| Adobe | 27,368 | 0:04:18 |
| General Electric | 26,883 | 0:11:50 |
| Target Corp. | 26,328 | 0:08:25 |
| Wal-Mart Stores | 25,997 | 0:14:38 |
| Verizon Communications | 25,903 | 0:37:26 |
| Gannett | 25,803 | 0:20:43 |
| Source: Nielsen Online, 2008 | ||