Davis Brewer
Davis Brewer is lead strategist of emerging channels for Spark Communications. As the lead strategist, Davis manages the robust expansion of all Spark client activity in the digital advertising space.
He acts as a client resource for the agency's digital futures practice, providing insights and analytics as well as risk management, for the latest emerging advertising opportunities in the digital media space. In this dual role, he continues to oversee his existing list of forward-thinking clients.
Davis began his career at an online advertising agency in San Francisco at the height of the dot-com boom. He quickly became a successful agent in the digital commerce arena after moving back to Chicago, armed with the unique perspective of a bubble-burst veteran.
A pioneer of behavioral targeting online, Davis was named a 2006 Rising Star in "DiversityBusiness" magazine. He received his degree in English from Dartmouth College.
Recent articles by Davis Brewer
Connecting Brands and Women on Mobile Devices
While men are more likely to use smartphones than women, there are still ways that mobile marketers can reach women on the go. Here are three approaches.
Sep 17, 2009
Marketing Mobile Apps
You've decided a mobile application is the way to go. Now you have to cut through the noise.
Aug 20, 2009
Keeping the Mobile Momentum
Times are tough. That makes mobile marketing more important than ever.
Jul 23, 2009
Partnering With Mobile Ad Networks
Mobile ad networks offer advantages absent in online ad networks.
Jun 25, 2009
Mobile Brings Value to Traditional Channels
Adding a mobile component can bring two attributes consumers and advertisers love to the traditional table: interactivity and accountability.
May 14, 2009
Mobile Missing From the Upfront
At upfront meetings, digital is being given only lip-service this year and mobile is completely overlooked. But that shouldn't be the case.
Apr 30, 2009
What's the Haps on Mobile Apps?
The popularity of Apple iPhone applications has brand marketers asking whether they should offer one too. Three factors to consider before taking the plunge.
Apr 2, 2009
Who Owns Mobile Marketing Strategies?
Partnerships between mobile-focused specialty agencies and consumer-focused full-service agencies are inevitable. Here's why.
Mar 5, 2009
Mobile Advertising: The Super Bowl's Big Loser
Like Cardinals fans, mobile marketers will have to wait until next year to win the big game.
Feb 5, 2009
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