Eric Bader
Eric Bader is a partner in BrandInHand, a full-service mobile marketing and media company that serves global brand marketers, partners with agencies, and assists emerging media companies. BrandInHand's clients span the consumer goods, financial services, technology, and retail industries.
Prior to forming BrandInHand, Bader served as managing director of digital at MediaVest Worldwide. A new media veteran, he was formerly the head of online enterprises at CSTV Networks (now CBSSports) and, prior to that, executive director of interactive marketing at Ogilvy.
Recent articles by Eric Bader
Mobile Apps Wish List
Industrious entrepreneurs are developing fun, ingenious, and supremely useful mobile applications. Here are three ideas from the author's wish list.
Oct 29, 2009
Mobile Is Calling for Better Creative
The practice of recycling creative assets in mobile advertising must end. Some pioneers are taking the initiative.
Oct 1, 2009
Do I Need an App or a Mobile Web Site?
Tips on deciding whether you should build a mobile Web site or an iPhone app to promote your brand.
Aug 6, 2009
Common Mobile Marketing Questions
Marketers are hungry for information on how to use mobile marketing. Here are a few FAQs and their answers.
Jul 9, 2009
Mobile Marketing: It's Never Too Early to Start
Mobile enables brands to engage with consumers where other channels cannot. But that first requires some planning.
Jun 11, 2009
Beyond Mobile Advertising
Mobile marketing is far more than advertising. Five dimensions to bring to your mobile plan.
May 28, 2009
An Open Letter to Luddites
If you're a senior marketing executive who thinks emerging media is for kids, you're doing consumers a disservice.
Apr 16, 2009
Five Things About Mobile You Should Consider
Mobile marketing is about mobile consumers, not devices. Consider these factors.
Mar 19, 2009
Stealing Funds From Weak Channels
Three places to scrape up funds for mobile marketing campaigns.
Feb 19, 2009
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