Eric Bader
Eric Bader is a partner in BrandInHand, a full-service mobile marketing and media company that serves global brand marketers, partners with agencies, and assists emerging media companies. BrandInHand's clients span the consumer goods, financial services, technology, and retail industries.
Prior to forming BrandInHand, Bader served as managing director of digital at MediaVest Worldwide. A new media veteran, he was formerly the head of online enterprises at CSTV Networks (now CBSSports) and, prior to that, executive director of interactive marketing at Ogilvy.
Recent articles by Eric Bader
Picking the Right Mobile Tactics
What kind of mobile marketing should you do? Here's a look at four
Feb 18, 2010
Sizing up Apple's and Google's Mobile Moves
Two tech giants will automate, codify, and grow a marketplace of ad opportunities. Here's
Jan 8, 2010
Common Mobile Marketing Questions
Marketers are hungry for information on how to use mobile marketing. Here are a few FAQs and their
Dec 24, 2009
Mobile Apps Wish List
Industrious entrepreneurs are developing fun, ingenious, and supremely useful mobile applications. Here are three ideas from the author's wish
Oct 29, 2009
Mobile Is Calling for Better Creative
The practice of recycling creative assets in mobile advertising must end. Some pioneers are taking the
Oct 1, 2009
Do I Need an App or a Mobile Web Site?
Tips on deciding whether you should build a mobile Web site or an iPhone app to promote your
Aug 6, 2009
Mobile Marketing: It's Never Too Early to Start
Mobile enables brands to engage with consumers where other channels cannot. But that first requires some
Jun 11, 2009
Beyond Mobile Advertising
Mobile marketing is far more than advertising. Five dimensions to bring to your mobile
May 28, 2009
An Open Letter to Luddites
If you're a senior marketing executive who thinks emerging media is for kids, you're doing consumers a
Apr 16, 2009
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