Experts - E-Marketing Strategies

Advice and opinions, by and for marketers

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry -- an expert perspective. That's what this column shares.

Robin Neifield
Robin
Neifield

Making Smart Trade-Offs in Digital Budgeting

Six factors to consider when managing a digital marketing budget. Jul 1, 2009

Fighting Human Nature for a Bigger Share of the Search Pie

Microsoft has done a lot of smart things in its launch of Bing, its so-called decision engine. Will it be enough to get people to change their Google search habit? Jun 17, 2009

Social Media: Seduced by the New?

Is social media just a fad or a legitimate new marketing strategy? Jun 3, 2009

A New Generation of Marketers Faces New Challenges

Online marketing careers: nine factors to consider in this era of connectedness. May 20, 2009

Link Love: How to Get It, How to Keep It

Pining for link love? Follow these tips for getting it...and keeping it. May 6, 2009
E-Marketing Strategies Archive More E-Marketing Strategies Stories

Archive

ClickZ Yesterday

Augmented Reality: Bringing It Down to Earth - Jul 6, 2009

The Compete Picture - Jul 6, 2009

Optimizing for Bing - Jul 6, 2009

Why I Read Spam - Jul 6, 2009

ClickZ News Headlines

Senator Leahy and Others Using New YouTube Ad Offering - Jul 6, 2009

Moonfruit Finds Instant ROI with Twitter Campaign - Jul 6, 2009

Social Network to Launch for International Internet Professionals - Jul 6, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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