Experts - E-Marketing Strategies

Advice and opinions, by and for marketers

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry -- an expert perspective. That's what this column shares.

Making Smart Trade-Offs in Digital Budgeting

Six factors to consider when managing a digital marketing budget.

Fighting Human Nature for a Bigger Share of the Search Pie

Microsoft has done a lot of smart things in its launch of Bing, its so-called decision engine. Will it be enough to get people to change their Google search habit?

Social Media: Seduced by the New?

Is social media just a fad or a legitimate new marketing strategy?

A New Generation of Marketers Faces New Challenges

Online marketing careers: nine factors to consider in this era of connectedness.

Link Love: How to Get It, How to Keep It

Pining for link love? Follow these tips for getting it...and keeping it.
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