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Experts - E-Marketing Strategies

Advice and opinions, by and for marketers

To reach the customers you need to reach, you need more than a good product and fire in your gut. You need strategy. Creating an effective strategy requires research, planning, analysis, experience, and a thorough knowledge of the online industry -- an expert perspective. That's what this column shares.

Robin Neifield
Robin
Neifield

The Currently Mythical Unified Device

What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device? Nov 4, 2009

Interactive Marketing 101: Q&A

Answers to the most common questions from clients just getting started in digital marketing. Oct 21, 2009

Promoting Open, Flexible, and Empowered Offices

Open floor plans, shared virtual work environments are contributing to business success. Here's how. Oct 7, 2009

Consumer Shopping Engines: An Exercise in Frustration

A wish list for the shopping engines. Sep 23, 2009

The Opportunity Cost of a Safe Online Strategy

Like a financial portfolio, an online marketing strategy must be diversified and include some risk. Sep 9, 2009
E-Marketing Strategies Archive More E-Marketing Strategies Stories

Archive

ClickZ Yesterday

How to Get More Sales per SEM Dollar - Nov 6, 2009

Rebuilding a Personal Brand - Nov 6, 2009

Social Media, Meet Search - Nov 6, 2009

ClickZ News Headlines

Study: Consumers Look to Social Media for Discounts - Nov 9, 2009

EU Proposal Could Cripple Common Web Ad Practices - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady - Nov 6, 2009

ClickZ Stats Headlines

Video Ad Views Typically Only Around 10 Seconds - Nov 6, 2009

Travel Ad Impressions Up Nearly 30% in September - Nov 3, 2009

Top 50 Internet Advertisers by Media Value, August 2009 - Oct 30, 2009

Top U.S. Parent Companies and Stickiest Brands, September 2009 - Oct 27, 2009

Top Jobs
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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

White Papers
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