Is Scent Marketing Making a Comeback?
Acquisition

Is Scent Marketing Making a Comeback?

2y Priscilla Soedarpo

Is Scent Marketing Making a Comeback?

Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...

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Are Memecoins Disrupting Digital Marketing?
Blockchain

Are Memecoins Disrupting Digital Marketing?

2y Priscilla Soedarpo

Are Memecoins Disrupting Digital Marketing?

The success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...

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The Evolution and Impact of Customer Loyalty Programs
Customer behaviour

The Evolution and Impact of Customer Loyalty Programs

2y Priscilla Soedarpo

The Evolution and Impact of Customer Loyalty Progr...

Loyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...

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Harnessing WhatsApp in your Digital Marketing Strategy
Advertising & Promotion

Harnessing WhatsApp in your Digital Marketing Strategy

2y Priscilla Soedarpo

Harnessing WhatsApp in your Digital Marketing Stra...

WhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...

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