Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

May 26, 2015 - Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to... Comments

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Spotify Transitions from Music App to Video Platform

May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available... Comments

facebook-automation

Are Facebook's Instant Articles the Next Wave in Branded Content?

May 13, 2015 - Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone... Comments

mothers-day-marketing

Mothers' Day Marketing Is Not Just About the Brand

May 8, 2015 - ClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engagement... Comments

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Tweets of the Week: Royal Baby Brand Fails

May 8, 2015 - Welcome to Tweets of the Week, where ClickZ rounds up all the best (and worst) things brands did on Twitter for the week of May 4, 2015. Comments

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Lessons From the High-Stakes World of Political Email

May 7, 2015 - ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes... Comments

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Email Strategy Changes Lives for Nonprofits

May 7, 2015 - For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time... Comments

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Are Social Logins the Future of Segmentation?

May 7, 2015 - Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based... Comments

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MRC Calls for Separation of Desktop and Mobile Viewability

May 6, 2015 - The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions should... Comments

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Nissan Simplifies Testing While Amping Up Segmentation

May 6, 2015 - When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured... Comments

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Missing Customers Aren't Always Lost: Winback Strategies for the MIA

May 6, 2015 - ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped opening... Comments

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Strategic Experimentation Key to Success for LivingSocial and Refinery29

May 5, 2015 - Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal... Comments

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Avis and TOMS Form Unlikely Partnership for 'What Drives You'

May 5, 2015 - Recently, rental car company Avis teamed up with brands like TOMS shoes and flash sale site GILT for a contest that leveraged social media to create... Comments

gmailbygoogle

The Gmail Promotions Tab: To Game or Not to Game

May 5, 2015 - The Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out... Comments

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How YouTube and Build-A-Bear Engage Kids Without Collecting Data

May 4, 2015 - Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent... Comments

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AOL Intersects New Video Offerings With Programmatic

Apr 30, 2015 - At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction... Comments

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BuzzFeed Unveils Two New Ad Products at NewFronts

Apr 29, 2015 - At NewFronts 2015, BuzzFeed introduced POUND, which allows advertisers to track distribution across social media, and a new distribution analytics platform... Comments

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Facebook 'Hello' Brings Local Search to Calls

Apr 24, 2015 - Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they... Comments

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Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

Apr 22, 2015 - In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed... Comments

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HBO and Uber Partner to Deliver Iron Thrones to App Users

Apr 17, 2015 - To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in... Comments

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

Apr 16, 2015 - Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored... Comments

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