Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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Target and TOMS Partner to Give Back This Christmas

Nov 14, 2014 - To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative... Comments

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Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

Nov 13, 2014 - Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes... Comments

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Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which... Comments

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Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

Nov 12, 2014 - Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank... Comments

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SAP Harnesses Facebook Data to Boost Personalized Marketing

Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

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Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

Nov 10, 2014 - Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will... Comments

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Monty the Penguin Breaks Records, Wins Christmas

Nov 7, 2014 - British department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of initial... Comments

Popularity and Influence Winning a Presidential Election

Does Social Sway Elections?

Nov 5, 2014 - This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols... Comments

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What #AlexFromTarget Can Teach Us About Seizing Social Opportunities

Nov 4, 2014 - On Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the... Comments

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Why Do Smartphone Users Download Apps Only to Ignore Them?

Nov 4, 2014 - Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across... Comments

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Publicis Acquires Sapient to the Tune of $3.7 Billion

Nov 3, 2014 - Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of... Comments

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Activision and AKQA "Hack" Instagram for Call of Duty Fans

Nov 3, 2014 - Activision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game... Comments

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Instagram Is the Latest Social Platform to Dive Into Native Video

Oct 31, 2014 - Instagram has unveiled its own native video advertising platform, which will introduce auto-playing 15-second sponsored videos to users' feeds. Comments

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Twitter and IBM's Partnership Means Better Data Solutions for Marketers

Oct 30, 2014 - Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers... Comments

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Tumblr Leaps Into Native Video With Auto-Play Ads

Oct 29, 2014 - As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to... Comments

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Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

Oct 28, 2014 - Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic... Comments

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Can Social Media Save "Old, White, and Male" Baseball?

Oct 28, 2014 - As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in... Comments

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Google Inbox Could Make It Easier to Ignore Email

Oct 27, 2014 - As content marketers anticipate the widespread adoption of Google Inbox, they must also prepare to personalize content so that it doesn't get pushed... Comments

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Twitter's Digits Ditches Passwords

Oct 24, 2014 - Digits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, opening... Comments

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Pandora "AMPs" Audience Analytics to Boost Musician-Listener Engagement

Oct 24, 2014 - Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences. Comments

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Businesses Understand Value of Social Data But Few Know How to Use It

Oct 24, 2014 - A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media... Comments

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