Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

Mar 26, 2015 - Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Comments

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Facebook Offers Free Analytics for Apps Tool

Mar 25, 2015 - At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer... Comments

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Century 21 and Hootsuite Partner to Simplify Social

Mar 24, 2015 - Two new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realtors... Comments

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Best of South by Southwest Interactive 2015

Mar 19, 2015 - ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends... Comments

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SXSW 2015: Shazam Partners With Brands to Simplify Search

Mar 16, 2015 - Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and... Comments

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SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

Mar 16, 2015 - Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us... Comments

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SXSW 2015: Esurance Uses Big Data to Drive Engagement

Mar 15, 2015 - Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about... Comments

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SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

Mar 15, 2015 - Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Comments

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SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close... Comments

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ClickZ's South by Southwest Industry Preview

Mar 12, 2015 - ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin... Comments

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Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

Mar 12, 2015 - Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality... Comments

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Is the Apple Watch a Push Notification Killer?

Mar 9, 2015 - Apple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already... Comments

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Kellogg's Needs to Play Catch-Up on Mobile

Mar 6, 2015 - A recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when... Comments

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Pizza Hut Takes App Marketing Curbside

Mar 3, 2015 - At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered... Comments

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Is There Still a Place for Content Marketers on Google+?

Mar 2, 2015 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social... Comments

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Twitter Offers Conversion Tracking Tool to Measure ROI

Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's... Comments

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Best of #TheDress: How Brands Reacted on Twitter

Feb 27, 2015 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many... Comments

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Social Media Week: Digital Marketers Must Predict the Future to Succeed

Feb 26, 2015 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan... Comments

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Is Facebook Set to Become the Google of Social Media?

Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company... Comments

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Brands Make the Most of the Oscars on Social

Feb 23, 2015 - Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns... Comments

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Havas and NewsCred Partner to Source Content From Major News Publications

Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

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