Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

Aug 14, 2015 - After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed... Comments

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Auto-Play Ads Coming to Facebook Audience Network

Aug 11, 2015 - Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video... Comments

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American Girl Creates COPPA-Compliant Engagement Around Video Campaign

Aug 11, 2015 - Creating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approved... Comments

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Advertisers Should Think Vertically In the Age of Mobile Video

Aug 10, 2015 - Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend... Comments

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Google May Not Give a F*** About Twitter, But Experts Say It Should

Aug 6, 2015 - Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout... Comments

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KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

Aug 5, 2015 - Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom... Comments

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New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

Aug 4, 2015 - To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest... Comments

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CMOs Value Visual Content, While Industry Remains Unprepared [Study]

Aug 4, 2015 - A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize... Comments

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Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments

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Instagram In and Twitter Out? Not So Fast, Say Experts

Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away... Comments

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CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble... Comments

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Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

Jul 27, 2015 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content... Comments

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Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

Jul 24, 2015 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising... Comments

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Are Playbuzz Flip Cards a Listicle Killer?

Jul 24, 2015 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile... Comments

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Truffle Pig: The Natural Evolution of Agency and Social?

Jul 13, 2015 - Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig... Comments

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Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

Jul 10, 2015 - Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Comments

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Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

Jul 3, 2015 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji... Comments

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PacSun and The Hunt Engage Consumers Using Intent Data

Jul 2, 2015 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was... Comments

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Marketers Who Ignore Connected TV May Be Left in the Dust

Jul 2, 2015 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided... Comments

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Toyota Partners with Google Places for Local Targeting

Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

Jul 1, 2015 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data... Comments

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