Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

Twitter Money

Twitter Offers Conversion Tracking Tool to Measure ROI

Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's... Comments

twitter-the-dress-white-and-gold-black-and-blue-hashtag

Best of #TheDress: How Brands Reacted on Twitter

Feb 27, 2015 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many... Comments

social-media-week-mashable

Social Media Week: Digital Marketers Must Predict the Future to Succeed

Feb 26, 2015 - In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan... Comments

facebook-mobile-blue

Is Facebook Set to Become the Google of Social Media?

Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company... Comments

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Brands Make the Most of the Oscars on Social

Feb 23, 2015 - Last night's Academy Awards gave many brands a reason to celebrate on Twitter. We've rounded up the best and worst of Oscar night social media campaigns... Comments

havas-logo

Havas and NewsCred Partner to Source Content From Major News Publications

Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

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Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign

Feb 13, 2015 - Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to... Comments

whatislovein4words-petco-twitter-hashtag-pug

Brands Love Twitter's #WhatIsLoveIn4Words

Feb 12, 2015 - The hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more... Comments

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Twitter Wins Advertisers But Fails to Draw Users

Feb 9, 2015 - Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an... Comments

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Coca-Cola Duped Into Tweeting Racist Content

Feb 5, 2015 - Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned... Comments

sales-marketing-aligned

Marketing and Sales to Merge in 3 Years

Feb 5, 2015 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Comments

twitter-quick-promote-small-business-ads

Twitter "Quick Promote" Targets SMBs

Feb 4, 2015 - Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engagement... Comments

Twitter Money

Twitter Syndicates Promoted Tweets for Broader Reach

Feb 3, 2015 - Promoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their... Comments

twitter-logo

Brands Take to Twitter to Cross-Promote During Super Bowl

Feb 2, 2015 - During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Comments

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Burger King Fires Off Snarky Tweet at Former McDonald's CEO

Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines... Comments

nike-your-year

Nike Uses Wearable Data to Recreate "Your Year"

Jan 29, 2015 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across... Comments

smart-home-internet-of-things

The Internet of Things Could Wreak Havoc on Industry Standards

Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into... Comments

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Discover Gives New Advertising Opportunities to Brands on Snapchat

Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's... Comments

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IAB: Marketers Eager to Optimize Data Tools [Study]

Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets... Comments

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Obama's Privacy Policy Might Be Bad for Marketers

Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come... Comments

digitas-lbi-logo

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers... Comments

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