Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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Burger King Fires Off Snarky Tweet at Former McDonald's CEO

Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines... Comments

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Nike Uses Wearable Data to Recreate "Your Year"

Jan 29, 2015 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across... Comments

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The Internet of Things Could Wreak Havoc on Industry Standards

Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into... Comments

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Discover Gives New Advertising Opportunities to Brands on Snapchat

Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's... Comments

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IAB: Marketers Eager to Optimize Data Tools [Study]

Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets... Comments

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Obama's Privacy Policy Might Be Bad for Marketers

Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come... Comments

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Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers... Comments

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Are Consumers Gaming You? Let Them, Says Mindshare Study

Jan 27, 2015 - A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or... Comments

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YP Data Helps National Brands Go Local

Jan 27, 2015 - YP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search... Comments

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Big Data and the CMO: Only the Tech-Savvy Survive

Jan 27, 2015 - As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence... Comments

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Bud Light Offering Delivery Service Just in Time for the Super Bowl

Jan 22, 2015 - Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows... Comments

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SapientNitro Is Redefining the Role of CMTO With Own University

Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

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Facebook at Work Won't Include Ads - For Now

Jan 14, 2015 - Facebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Comments

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Are Super Bowl Ads Worth the Price? Newcastle Says No

Jan 14, 2015 - Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger... Comments

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The Internet of Things Could Make Marketing "Magical"

Jan 7, 2015 - In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remain... Comments

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GM Puts Local Search in the Driver's Seat With AtYourService

Jan 5, 2015 - GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major... Comments

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TapSense Launches First Ads for Apple Watch

Jan 5, 2015 - San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad... Comments

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5 Holiday Ads That Won Social in 2014

Jan 2, 2015 - We've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales... Comments

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Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

Jan 2, 2015 - Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to in... Comments

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Spotlight On: Deutsch LA's CDO, Winston Binch

Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting... Comments

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The Best Campaigns You Didn't See in 2014

Dec 22, 2014 - The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the... Comments

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