Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

Jul 3, 2015 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji... Comments

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PacSun and The Hunt Engage Consumers Using Intent Data

Jul 2, 2015 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was... Comments

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Marketers Who Ignore Connected TV May Be Left in the Dust

Jul 2, 2015 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided... Comments

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Toyota Partners with Google Places for Local Targeting

Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

Jul 1, 2015 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data... Comments

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Social Data Boosts Brands, Even If Marketers Ignore It

Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way... Comments

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Pinterest Rolls Out Buyable Pins for iPhone and iPad

Jun 30, 2015 - Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Comments

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Digital Marketing Battle Being Won with First Party Data (Study)

Jun 29, 2015 - A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party data... Comments

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Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement

Jun 25, 2015 - A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even... Comments

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Tecate Tests Targeted Video on Bicultural Audience

Jun 25, 2015 - To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign... Comments

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Esurance Finds Authentic In to Same-Sex Marriage Conversation

Jun 24, 2015 - Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other... Comments

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Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

Jun 23, 2015 - AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL programmatic... Comments

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Brands' Video Ads Focus on Fathers

Jun 17, 2015 - Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in... Comments

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Tweets of the Week: Oreo Finds a Twitter BFF

Jun 12, 2015 - This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. Comments

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MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

Jun 10, 2015 - MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Comments

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Keurig and Hugh Jackman Simplify Complicated Campaign With Social

Jun 9, 2015 - Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Comments

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Apple to Upgrade Siri and Update Maps

Jun 9, 2015 - At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps... Comments

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Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

Jun 5, 2015 - Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence... Comments

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AdWords Offers Updates to YouTube Brand Lift Insights

Jun 4, 2015 - Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Comments

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General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

Jun 3, 2015 - Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former... Comments

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Uber Partners With Foursquare to Combine Local Search and Transportation

Jun 1, 2015 - Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft... Comments

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