Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

Oct 17, 2014 - Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady... Comments

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[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

Oct 17, 2014 - Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive... Comments

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Sour Patch Kids "Breaks Out" a YouTube Series to Lure Teenage Fans

Oct 14, 2014 - "Breaking Out" is a scripted YouTube series by Mondelez International's Sour Patch Kids candy. The company hopes to use the popularity of its YouTube... Comments

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eBay Invites Customers to "Shop the World" for the Holidays

Oct 13, 2014 - eBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with... Comments

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Advertisers Seek Sleeker Alternatives to YouTube

Oct 13, 2014 - Video strategists from Story Worldwide, eMarketer, and A&E Network agree that YouTube is king when it comes to video marketing, but continue to search... Comments

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Square Order Uses Mobile to Offer Coffee on Demand

Oct 8, 2014 - Square is enabling customers to pre-order a cup of coffee so that their beverage is ready when they arrive at the shop. Comments

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Groupon Pays Customers to Grocery Shop With Snap App

Oct 7, 2014 - Groupon users can now download Snap to get cash back on everyday grocery purchases just by uploading pictures of their receipts. Comments

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Wearables: Bridging Digital to the Real World

Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments

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Video Marketing Must Be Tailored to Devices [Ad Week]

Oct 2, 2014 - Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and... Comments

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The Economist Sells Attention Instead of Clicks With New Ad Guarantees

Oct 1, 2014 - TimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with... Comments

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Budweiser Serves Up Digital Drinks Through Facebook

Sep 26, 2014 - Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages... Comments

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Brands Adopt Programmatic Buying While Agencies Lag Behind

Sep 25, 2014 - Brands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purchase... Comments

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BitTorrent Seeks to Revamp Its Image With Bundle

Sep 25, 2014 - BitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new... Comments

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Sears Aims to Boost Business by Keeping Customers at the Curb

Sep 23, 2014 - Sears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and... Comments

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Twitter Updates Tailored Audiences for New Targeting Capabilities

Sep 18, 2014 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Comments

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YouTube Drives More Sales Than Other Social Media Platforms [Study]

Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other... Comments

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What Marketers Can Learn From McDonald's "Millennial Problem"

Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication... Comments

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Facebook Asks for User Feedback On Ads

Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform... Comments

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Apple Pay to Revolutionize Digital Payment Solutions

Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments

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Yahoo Purchases Luminate to Boost Ad Business

Sep 9, 2014 - Yahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and... Comments

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Video Ads Are "Taking Over" Spotify

Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms... Comments

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