Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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Facebook 'Hello' Brings Local Search to Calls

Apr 24, 2015 - Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they... Comments

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Toyota Celebrates Earth Day by Harnessing the Power of Marketing Manure

Apr 22, 2015 - In order to celebrate Earth Day and promote the fall launch of the hydrogen-powered Mirai, Toyota and Droga5 released a "Fueled by Bulls**t" video directed... Comments

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HBO and Uber Partner to Deliver Iron Thrones to App Users

Apr 17, 2015 - To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in... Comments

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

Apr 16, 2015 - Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored... Comments

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Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

Apr 6, 2015 - Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but... Comments

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Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

Apr 2, 2015 - At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and... Comments

The White House

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

Apr 1, 2015 - At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile... Comments

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Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

Apr 1, 2015 - In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring... Comments

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Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

Mar 31, 2015 - In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing... Comments

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Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

Mar 30, 2015 - As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was... Comments

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"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

Mar 26, 2015 - Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Comments

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Facebook Offers Free Analytics for Apps Tool

Mar 25, 2015 - At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer... Comments

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Century 21 and Hootsuite Partner to Simplify Social

Mar 24, 2015 - Two new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realtors... Comments

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Best of South by Southwest Interactive 2015

Mar 19, 2015 - ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends... Comments

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SXSW 2015: Shazam Partners With Brands to Simplify Search

Mar 16, 2015 - Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and... Comments

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SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

Mar 16, 2015 - Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us... Comments

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SXSW 2015: Esurance Uses Big Data to Drive Engagement

Mar 15, 2015 - Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about... Comments

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SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

Mar 15, 2015 - Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Comments

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SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close... Comments

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ClickZ's South by Southwest Industry Preview

Mar 12, 2015 - ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin... Comments

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Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

Mar 12, 2015 - Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality... Comments

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