Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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Twitter Updates Tailored Audiences for New Targeting Capabilities

Sep 18, 2014 - Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers. Comments

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YouTube Drives More Sales Than Other Social Media Platforms [Study]

Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other... Comments

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What Marketers Can Learn From McDonald's "Millennial Problem"

Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication... Comments

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Facebook Asks for User Feedback On Ads

Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform... Comments

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Apple Pay to Revolutionize Digital Payment Solutions

Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments

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Yahoo Purchases Luminate to Boost Ad Business

Sep 9, 2014 - Yahoo has recently acquired photo ad company Luminate, which means that soon advertisers might be able to overlay Yahoo ads with mouseover text and... Comments

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Video Ads Are "Taking Over" Spotify

Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms... Comments

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Apple Payments Set to Give Google Wallet a Run for Its Money

Sep 5, 2014 - Multiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? Comments

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Callouts for AdWords Offer More Space for Advertisers

Sep 4, 2014 - The new feature gives marketers more space to promote their products and separate themselves from competitors. Comments

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Groupon Reveals Time-Based Booking for Businesses Accepting Reservations

Sep 3, 2014 - Groupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new customers... Comments

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Best Practices for Turning Back-to-School Searches Into Purchases

Sep 2, 2014 - A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping process... Comments

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AdWords' New HTML5 Feature Makes It Easier to Create Mobile Content

Aug 29, 2014 - Now, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Comments

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Mozilla Introduces Sponsored Tiles on Firefox Nightly

Aug 28, 2014 - As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency. Comments

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Facebook Unveils New Bandwidth Targeting Capability

Aug 27, 2014 - Advertisers can now target Facebook users based on mobile device and connection type. Comments

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Things Are Looking Up, According to the CMO Council

Aug 25, 2014 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Comments

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What the Ice Bucket Challenge Can Teach Us About Engagement

Aug 21, 2014 - The ALS Ice Bucket Challenge has been the viral event of the summer, but what can it teach social media marketers about engagement? Comments

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