Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a freelance reporter for ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.



How Imgur Helps Brands Market to Males

Sep 22, 2015 - Imgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Comments


Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

Sep 15, 2015 - Google recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy... Comments


Spotlight On: Mozilla's Jascha Kaykas-Wolff

Sep 9, 2015 - We caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand. Comments


Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

Aug 14, 2015 - After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed... Comments


Auto-Play Ads Coming to Facebook Audience Network

Aug 11, 2015 - Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video... Comments


American Girl Creates COPPA-Compliant Engagement Around Video Campaign

Aug 11, 2015 - Creating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approved... Comments


Advertisers Should Think Vertically In the Age of Mobile Video

Aug 10, 2015 - Vertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend... Comments


Google May Not Give a F*** About Twitter, But Experts Say It Should

Aug 6, 2015 - Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout... Comments


KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

Aug 5, 2015 - Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom... Comments


New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

Aug 4, 2015 - To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest... Comments


CMOs Value Visual Content, While Industry Remains Unprepared [Study]

Aug 4, 2015 - A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize... Comments


Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments


Instagram In and Twitter Out? Not So Fast, Say Experts

Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away... Comments


CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble... Comments


Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

Jul 27, 2015 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content... Comments


Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

Jul 24, 2015 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising... Comments


Are Playbuzz Flip Cards a Listicle Killer?

Jul 24, 2015 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile... Comments


Truffle Pig: The Natural Evolution of Agency and Social?

Jul 13, 2015 - Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig... Comments


Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

Jul 10, 2015 - Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Comments


Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

Jul 3, 2015 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji... Comments


PacSun and The Hunt Engage Consumers Using Intent Data

Jul 2, 2015 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was... Comments

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