Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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Tweets of the Week: #CecilTheLion Inspires Outrage, Activism

Jul 31, 2015 - This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Comments

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Instagram In and Twitter Out? Not So Fast, Say Experts

Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away... Comments

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CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble... Comments

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Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

Jul 27, 2015 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content... Comments

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Snapchat and Univision Partner for an Innovative Approach to Sponsored Content

Jul 24, 2015 - Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising... Comments

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Are Playbuzz Flip Cards a Listicle Killer?

Jul 24, 2015 - "Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile... Comments

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Truffle Pig: The Natural Evolution of Agency and Social?

Jul 13, 2015 - Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig... Comments

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Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta

Jul 10, 2015 - Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Comments

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Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail

Jul 3, 2015 - This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emoji... Comments

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PacSun and The Hunt Engage Consumers Using Intent Data

Jul 2, 2015 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was... Comments

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Marketers Who Ignore Connected TV May Be Left in the Dust

Jul 2, 2015 - Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided... Comments

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Toyota Partners with Google Places for Local Targeting

Jul 2, 2015 - Toyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Comments

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

Jul 1, 2015 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data... Comments

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Social Data Boosts Brands, Even If Marketers Ignore It

Jul 1, 2015 - While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way... Comments

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Pinterest Rolls Out Buyable Pins for iPhone and iPad

Jun 30, 2015 - Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Comments

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Digital Marketing Battle Being Won with First Party Data (Study)

Jun 29, 2015 - A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party data... Comments

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Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement

Jun 25, 2015 - A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even... Comments

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Tecate Tests Targeted Video on Bicultural Audience

Jun 25, 2015 - To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign... Comments

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Esurance Finds Authentic In to Same-Sex Marriage Conversation

Jun 24, 2015 - Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other... Comments

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Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

Jun 23, 2015 - AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL programmatic... Comments

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Brands' Video Ads Focus on Fathers

Jun 17, 2015 - Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in... Comments

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