Emily Alford

Emily Alford

Reporter, ClickZ

Emily Alford is a reporter at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, Yahoo, and The Daily Meal. She has a PhD in English from Florida State University.

RECENT ARTICLES BY EMILY ALFORD

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The Best Campaigns You Didn't See in 2014

Dec 22, 2014 - The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the... Comments

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Toyota Gets Personal Using Twitter's Tailored Audiences

Dec 22, 2014 - Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads... Comments

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10 Best Social Media Wins of 2014

Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social... Comments

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Twitter/Foursquare Partnership Could Be Game Changer for Marketers

Dec 18, 2014 - Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Comments

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IKEA Spain's Christmas Ad Creates Buzz Without Being Pushy

Dec 18, 2014 - IKEA Spain has released a holiday ad that uses an emotional Christmas experiment to create engagement and goodwill without heavy branding. Comments

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10 Worst Social Media Fails of 2014

Dec 18, 2014 - We've consulted with ClickZ's experts to pick the year's worst brand fails across social media. Did your choice for biggest misstep make the cut? Comments

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Looking Good While Doing Good: Cause Marketing and the Holidays

Dec 15, 2014 - Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their... Comments

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Kevin Bacon Hawks Local Goods in New Ad Generator

Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money... Comments

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Proactiv Partners With YouTube to Let Vloggers Shine

Dec 10, 2014 - Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube... Comments

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Could Aaron Paul's Off-Color Parody of the Yo App Entice Brands?

Dec 5, 2014 - Actor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo... Comments

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Fruit of the Loom Shares Rules of Underwear Giving

Dec 5, 2014 - Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family should... Comments

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Girl Scout Cookies Go Digital and Become Even More Irresistible

Dec 1, 2014 - For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized... Comments

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Lenovo's Prankvertising Stunt Pulls Views From Shoppers

Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted... Comments

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UNICEF #IMAGINEs a Better World for Children

Nov 26, 2014 - UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthem... Comments

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Benetton and United Nations Aim to UNHATE Women

Nov 25, 2014 - United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund human... Comments

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Target and TOMS Partner to Give Back This Christmas

Nov 14, 2014 - To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative... Comments

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Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

Nov 13, 2014 - Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes... Comments

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Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which... Comments

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Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

Nov 12, 2014 - Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank... Comments

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SAP Harnesses Facebook Data to Boost Personalized Marketing

Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

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Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

Nov 10, 2014 - Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will... Comments

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