5 takeaways from the record-breaking Cyber Weekend
Ecommerce

5 takeaways from the record-breaking Cyber Weekend

5y Mike O'Brien

5 takeaways from the record-breaking Cyber Weekend

Cyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...

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6 great examples of email marketing from Black Friday and Cyber Monday
Email

6 great examples of email marketing from Black Friday and Cyber Monday

5y Mike O'Brien

6 great examples of email marketing from Black Fri...

Black Friday and Cyber Monday are huge days for retailers, resulting in a surplus of email marketing. See how Dollar Shave Club, eBay and DSW stood ou...

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Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API, Adobe acquires Marketo
Disruptive MarTech

Weekly martech review: Hootsuite integrates Google Ads, Pinterest opens API...

6y Kimberly Collins

Weekly martech review: Hootsuite integrates Google...

We review the top news in martech from the week of September 17–24, 2018. Read More...

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Adobe Analytics unveils Virtual Analyst to find insights in unused data
AI & Automation

Adobe Analytics unveils Virtual Analyst to find insights in unused data

6y Kimberly Collins

Adobe Analytics unveils Virtual Analyst to find in...

Adobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...

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By acquiring Marketo, Adobe moves beyond B2C
Disruptive MarTech

By acquiring Marketo, Adobe moves beyond B2C

6y Emily Alford

By acquiring Marketo, Adobe moves beyond B2C

Adobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...

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Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHeartMedia acquires podcasting business
Disruptive MarTech

Weekly martech review: Sisense raises $80m, Adobe updates video suite, iHea...

6y Kimberly Collins

Weekly martech review: Sisense raises $80m, Adobe ...

We review the top news in martech from the week of September 11–17, 2018. Read More...

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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign
Disruptive MarTech

Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Ana...

6y Kimberly Collins

Weekly MarTech review: cuts to Facebook ad-targeti...

We review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...

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7 attributes of a marketing leader
Inclusive marketing

7 attributes of a marketing leader

6y Marisa Ricciardi , Ricciardi Group

7 attributes of a marketing leader

Marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...

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5 ways AI is changing the tech industry
AI & Automation

5 ways AI is changing the tech industry

6y Valentine Ferrari

5 ways AI is changing the tech industry

Here we are looking at 5 different ways Artificial Intelligence is transforming the industry. Ranging from AI’s influence on customer support to the I...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation
Ecommerce

The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embraci...

6y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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St. Patrick's Day reminds us that "the holidays" don't end in January
Leadership

St. Patrick's Day reminds us that "the holidays" don't end in January

6y Mike O'Brien

St. Patrick's Day reminds us that "the holidays" d...

It's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...

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ClickZ Buyers Guide: Bid Management Tools
Disruptive MarTech

ClickZ Buyers Guide: Bid Management Tools

6y Sam Lawson

ClickZ Buyers Guide: Bid Management Tools

Today marks the launch of the ClickZ buyers guide for bid management tools, covering a range of market leading vendors. Based on the results of months...

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Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser
Digital Advertising

Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne K...

6y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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Flashback to the forecast: Revisiting our 2017 predictions
Leadership

Flashback to the forecast: Revisiting our 2017 predictions

6y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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7 ways to reduce cart abandonment with a more seamless checkout
Ecommerce

7 ways to reduce cart abandonment with a more seamless checkout

6y Mike O'Brien

7 ways to reduce cart abandonment with a more seam...

Cart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath
Leadership

Technology empowers companies to remain agile against Amazon, whether they'...

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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Top trends marketers need to know for the holiday season
Ecommerce

Top trends marketers need to know for the holiday season

8y Tereza Litsa

Top trends marketers need to know for the holiday ...

Holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends shoul...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Meet the eight B2B brands excelling at LinkedIn
Marketing

Meet the eight B2B brands excelling at LinkedIn

8y Tereza Litsa

Meet the eight B2B brands excelling at LinkedIn

You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...

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The rise of wearable filtering technology, and what brands can do about it
Disruptive MarTech

The rise of wearable filtering technology, and what brands can do about it

8y Rebecca Sentance

The rise of wearable filtering technology, and wha...

The next generation of wearable technology will give consumers an unprecedented ability to filter out digital experiences that aren’t of value to them...

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Eight social media skills for B2B brands to master
Social Media

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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Stats of the Week: Mobile ad revenue, mobile ad blocking
Display Advertising

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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What personalization means for the travel industry
Data insights

What personalization means for the travel industry

8y Mike O'Brien

What personalization means for the travel industry

All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...

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How The Container Store used data to build its loyalty program
Conference Coverage

How The Container Store used data to build its loyalty program

8y Mike O'Brien

How The Container Store used data to build its loy...

Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...

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Q&A: Deloitte Digital's Mike Brinker on digital transformation
Conference Coverage

Q&A: Deloitte Digital's Mike Brinker on digital transformation

8y Mike O'Brien

Q&A: Deloitte Digital's Mike Brinker on digita...

"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...

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The Digital Download: Transparency, viewability win the week's news
Media

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Three tips for becoming an experience-based brand
Conference Coverage

Three tips for becoming an experience-based brand

8y Mike O'Brien

Three tips for becoming an experience-based brand

Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-ba...

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