Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital.
Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and fixing those pain points together.
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search.
Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to thwart blockers by serving ads people don't want to intercept.
What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so.
Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service, philanthropy, and relevant experiences.
Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads, cutting contextually relevant content could do harm to not only publishers and advertisers, but also consumers in general.
Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost customer engagement and product sales.
This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to counter this issue?