Real-Time Analytics for Small-to-Medium-Sized Businesses
Analytics

Real-Time Analytics for Small-to-Medium-Sized Businesses

15y Jack Aaronson

Real-Time Analytics for Small-to-Medium-Sized Busi...

For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Read More...

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Adobe Makes Big Push Into Social Analytics
Actionable Analysis

Adobe Makes Big Push Into Social Analytics

15y Anna Maria Virzi

Adobe Makes Big Push Into Social Analytics

Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Read More...

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Finding the Key to the Customer
Data insights

Finding the Key to the Customer

15y Amy Manus

Finding the Key to the Customer

All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Read More...

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The Essence of an Effective Brand Campaign
Media

The Essence of an Effective Brand Campaign

15y Tessa Wegert

The Essence of an Effective Brand Campaign

In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers....

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The Future of Publishing and Advertising
Analytics

The Future of Publishing and Advertising

15y Bryan Eisenberg

The Future of Publishing and Advertising

As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Read More...

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Adobe Acquires Data-Management Firm for Omniture Unit
Data insights

Adobe Acquires Data-Management Firm for Omniture Unit

15y Douglas Quenqua

Adobe Acquires Data-Management Firm for Omniture U...

Demdex gives publishers more control over the behavioral data they collect. Read More...

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Adobe Simplifies Privacy Settings for 'Flash Cookies'
Data insights

Adobe Simplifies Privacy Settings for 'Flash Cookies'

15y Jack Marshall

Adobe Simplifies Privacy Settings for 'Flash Cooki...

Users will be given control over locally stored information from within the browser. Read More...

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Thanks iPad – Apple's Darling Spawns New Sponsorship Opportunities
Media

Thanks iPad – Apple's Darling Spawns New Sponsorship Opportunities

15y Tessa Wegert

Thanks iPad – Apple's Darling Spawns New Sponsorsh...

Many companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Read More...

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Adobe Opens Digital 'Museum' Amid Flash Bashing
Media

Adobe Opens Digital 'Museum' Amid Flash Bashing

15y Douglas Quenqua

Adobe Opens Digital 'Museum' Amid Flash Bashing

Slick online venue was built in collaboration with Goodby and Unit9 co-founder Piero Frescobaldi. Read More...

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Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]
Display Advertising

Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]

15y Zachary Rodgers

Terence Kawaja Sees Busy Fall for Ad Tech M&A ...

Ad technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Read More...

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Corporate Blogs in a Social World
Marketing

Corporate Blogs in a Social World

16y Anna Maria Virzi

Corporate Blogs in a Social World

Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Read More...

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CEO James Departs Omniture Less than a Year After Adobe Deal
Actionable Analysis

CEO James Departs Omniture Less than a Year After Adobe Deal

16y Douglas Quenqua

CEO James Departs Omniture Less than a Year After ...

Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher. Read More...

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