In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila.
Big data offers businesses an exponential increase in their ability to understand, predict and serve their customers. But between the promise and ... read more
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indonesia.
Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automating it.
Evaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your content.
Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing.
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiting and promoting executives.