Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Will programmatic ads be the real champion of the upcoming Super Bowl?
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.