Adobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleStructured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content prod...
View articleBrands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
View articleWhat are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleFacebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Read More...
View articleSegmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues...
View articleMarketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing ...
View articleA recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Read More...
View articleWhile 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention,"...
View articleThe major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets,...
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View article100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcas...
View articleFacebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Read More...
View articleAdobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In ...
View articleB2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”;...
View articleAdobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...
View articleReports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...
View articleAdobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...
View articleRetail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...
View articleAdobe's Social Media Intelligence report says that brands' social media efforts are paying off. Read More...
View articleAdobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...
View articleMarketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Read More...
View articleLinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...
View articleAdobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they...
View articleClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Read More...
View articleClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings...
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