To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience.
Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue.
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream.
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.
In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages.
The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say.
The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games.
Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers.
As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet Convergence of Things.
Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page.