Spotlight on: GrubHub's Barbara Martin Coppola
Media

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

View article
What became of 2014's social disruptors?
Social Media

What became of 2014's social disruptors?

8y Mike O'Brien

What became of 2014's social disruptors?

It's been more than a year since ClickZ wrote about the advent of alternative social platforms Ello, Tsū and Bubblews. We though it was time for an up...

View article
The convergence of data and creative
Data insights

The convergence of data and creative

8y Guest Writer

The convergence of data and creative

Sage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
What does Alibaba's latest purchase mean for brand marketers?
Asia

What does Alibaba's latest purchase mean for brand marketers?

8y Sophie Loras

What does Alibaba's latest purchase mean for brand...

Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...

View article
Has targeting gone too far? How Amazon ruined Christmas
Data insights

Has targeting gone too far? How Amazon ruined Christmas

8y Mike O'Brien

Has targeting gone too far? How Amazon ruined Chri...

A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...

View article
Three ways digital marketers can use data to defeat ad blocking in 2016
Media

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

View article
Meeting consumers on their turf: the value of social media in search marketing
Search

Meeting consumers on their turf: the value of social media in search market...

8y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

View article
Why mobile moments are marketing's golden ticket
Media

Why mobile moments are marketing's golden ticket

8y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

View article
Digital people on the move: Pizza Hut hires new CMO
Marketing

Digital people on the move: Pizza Hut hires new CMO

8y Yuyu Chen

Digital people on the move: Pizza Hut hires new CM...

This past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...

View article
5 strategies that guarantee digital marketing success
Marketing

5 strategies that guarantee digital marketing success

8y Ellen Valentine

5 strategies that guarantee digital marketing succ...

With the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...

View article
How to link social and Google Analytics with UTM parameters
Analytics

How to link social and Google Analytics with UTM parameters

8y Yuyu Chen

How to link social and Google Analytics with UTM p...

UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...

View article
Email killed the promotional planning star
Email

Email killed the promotional planning star

8y Kara Trivunovic

Email killed the promotional planning star

Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...

View article
11 tips to document and improve your email marketing program
Email

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

View article
Cracking the code: CMOs, measurement, and metrics
Analytics

Cracking the code: CMOs, measurement, and metrics

8y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

View article
What do ad blockers mean for mobile apps?
Display Advertising

What do ad blockers mean for mobile apps?

8y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

View article
7 display advertising stats of 2015 that you should know
Ad Industry Metrics

7 display advertising stats of 2015 that you should know

8y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

View article
The 2015 holiday season is more omnichannel than ever
Ecommerce

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

View article
Up close and personal with programmatic video
Display Advertising

Up close and personal with programmatic video

8y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

View article
The missing 98 percent: why offline attribution matters
Display Advertising

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

View article
Expert tips for data-driven display
Data insights

Expert tips for data-driven display

8y Emily Alford

Expert tips for data-driven display

Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...

View article
The home stretch: 12 easy ways to improve end of the year results
Marketing

The home stretch: 12 easy ways to improve end of the year results

8y Robin Neifield

The home stretch: 12 easy ways to improve end of t...

'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...

View article
Why Twitter's removal of share counts is a big pain in the ass
Social

Why Twitter's removal of share counts is a big pain in the ass

8y Yuyu Chen

Why Twitter's removal of share counts is a big pai...

Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...

View article
One profile to serve them all: how a unified customer view drives mar-tech bliss
Data insights

One profile to serve them all: how a unified customer view drives mar-tech ...

8y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

View article
Traveling at the speed of culture: can marketing automation keep up?
Automation

Traveling at the speed of culture: can marketing automation keep up?

8y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

View article
Technology and innovation open new opportunities for O2O retail, starting in Asia
Asia

Technology and innovation open new opportunities for O2O retail, starting i...

8y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

View article
Amazon’s first physical bookstore: offline’s death has been exaggerated
Marketing

Amazon’s first physical bookstore: offline’s death has been exaggerated

8y Yuyu Chen

Amazon’s first physical bookstore: offline’s death...

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

View article
Cyber Friday: Why this is the year Black Friday will play out online
Media

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

View article