Experts - Analyzing Customer Data

Advice and opinions, by and for marketers

Driving Web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. But when, where, how? In this series Neil Mason and Jason Burby provide keen insight and sound advice.

Neil Mason
Neil
Mason
Jason Burby
Jason
Burby

Why the Planets Are Aligned for Analytics - May 13, 2008

There's no point to collecting metrics if you don't take action on your insights.

Web Analytics: Don't Overrely on Tech - May 6, 2008

Seven questions to ask to ensure you've nailed basic blocking and tackling with your analytics program.

Comparing E-Metrics in the U.S. and the U.K./Europe - Apr 29, 2008

Are the online Web analytics markets across the Atlantic at different levels or are they just different?

Increase Your Post-Online Conversions - Apr 22, 2008

Post-online conversions can make or break your Web channel. Three common pitfalls that often aren't considered.

Digital Marketing Optimization: Retention - Apr 15, 2008

How does one optimize the ROI already made to acquire a customer in the first place? Last in a four-part series.
Archive

ClickZ Yesterday

Top Five Phrases That Raise a Red Flag - May 15, 2008

Let Your Slogan Drive Your Media Buy - May 15, 2008

A Web Analytics Intervention, Part 3 - May 15, 2008

It Takes a Village to Grow the Mobile Space - May 15, 2008

ClickZ News Headlines

IAB/PwC Study Reveals 2007 Ad Spending Trends - May 16, 2008

Waterfront Poaches About.com's Head of Health - May 16, 2008

Execs & Accounts: Jumpstart, Euro RSCG, TBWA - May 16, 2008

Ask.com Purchase Could Redefine Ad Sales and Targeting for Dictionary.com - May 15, 2008

ClickZ Stat Headlines

Obama Looks Ahead to Oregon Primary in E-mail Push - May 16, 2008

Online Customer Satisfaction Improves Despite Economy - May 15, 2008

Active Home Internet Users by Country, March 2008 - May 13, 2008

Average Search CPC Data by Category for April 2008 - May 9, 2008

ClickZ Features Headlines

Questions for David Goodman, CBS Radio's President of Digital Media - May 15, 2008

All Primaries Are Local: Presidential Campaigns Buy Local Online - May 1, 2008

Exit Interview: Questions for Mark Kingdon - Apr 25, 2008

Gore's 'We' Campaign to Pack Digital Wallop - Apr 24, 2008