Gone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...
View articleImgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...
View articleGoogle recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy an...
View articleWe caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand. ...
View articleAfter a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...
View articleFacebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...
View articleFacebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...
View articleCreating engagement for the under-thirteen set comes with major challenges, but American Girl dolls and Tongal are creating a kid-friendly, mom-approv...
View articleVertical video, once seen as amateurish and annoying has become de rigueur with the advent of Snapchat and Periscope. Marketers should take the trend ...
View articleTwitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buy...
View articleSnack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom...
View articleTo combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...
View articleA new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organiz...
View articleThis week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. Read More...
View articleAfter an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away,...
View articleReports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View articleSnapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising p...
View article"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...
View articleTruffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig'...
View articlePhil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Read...
View articleThis week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton's scored a major emo...
View articleShopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...
View articleRight now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...
View articleToyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Read Mor...
View articleA new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...
View articleWhile 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way ...
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