Marketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers.
APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it?
Being on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, are a few common mistakes marketers make.
In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth.
Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by.
Charlie Wang talks through the finer points of planning a programmatic strategy for China.
How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers?
Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets toward progammatic.
Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform.
The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic.