With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why.
TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of specific ads to specific households for TV advertising.
The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond.
An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report.
Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space.
OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China.
Airwave and Omnicom Media Group Platform execs predict smart TV and mobile trends for the year.
Consider these 5 ways before you market your products online.
Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization.
Consider these 8 factors to develop successful digital marketing in China.