The Age of Amazon: Maximizing the B2C Marketing Opportunity

In 2012 a seismic shift took place. Amazon surpassed Google as the top destination for U.S. online shoppers.

Today, Amazon is not only the undisputed U.S. e-commerce leader, but a top search engine and critical channel for product discovery.

Based on a survey of more than 250 North American-based B2C marketers, this report uncovers:

  • The rise of Amazon as a media and marketing player
  • The evolution of the customer journey
  • The disruption of retail, and the fusing of digital and offline
  • Who owns the Amazon strategy
  • The latest trends in voice search
  • 12 key recommendations for optimizing your Amazon strategy