Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook.
How can using a "fast start" model refine the execution of your marketing strategy?
These six data visualization tools can present your bundles of information in an easy and people-friendly format.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?