The yin and yang of martech
Digital Marketing

The yin and yang of martech

4y Daryl McNutt

The yin and yang of martech

Consolidation and diversity will coexist as marketing technology solutions mature. Read More...

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Buyers will drive ad tech consolidation in 2020
Digital Advertising

Buyers will drive ad tech consolidation in 2020

4y Alex Bradbury

Buyers will drive ad tech consolidation in 2020

With data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...

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The state of Marketing Technology by Scott Brinker
Disruptive MarTech

The state of Marketing Technology by Scott Brinker

7y Tereza Litsa

The state of Marketing Technology by Scott Brinker

The rise of marketing technology has created many questions regarding its status in the industry, but also its future. We attended MarTech Festival on...

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