This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model.
The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content.
Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike.
It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform.
The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in our industry.
Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers.
Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs the focus of creative agencies to unlock its full potential.
Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying and the truth behind them.
Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic trading desks – creating big implications for the future of digital advertising.
There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology.