McDonald's is making a substantial investment in its digital marketing to stay at the forefront of the fast-food industry. The company is reallocating...
View articleThe UK tops the study of the best European countries to work in SEO, with workers in the industry earning an average annual salary of €49,647. Read Mo...
View articleRebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving...
View articleThe CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate...
View articleWith an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for...
View articleAI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent ...
View articleGen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authe...
View articleAs the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand in...
View articleMarket segmentation is key in digital marketing, allowing businesses to personalise campaigns for specific consumer groups, enhancing brand connection...
View articleAI is revolutionizing brand storytelling, offering personalized experiences and emotional engagement, while brands must balance AI's insights with the...
View articleThe SEC enforces the Amended Marketing Rule, penalizing five investment advisers for misleading marketing, signaling a crackdown on non-compliance in ...
View articleEven though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business mi...
View articleIn the first quarter of 2024, Amazon reported a substantial profit increase and a notable boost from its AWS cloud-computing division. The company's f...
View articleAirbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offer...
View articleGoogle's Measurement & Effectiveness Summit 2024 highlighted themes such as the integration of AI in marketing analytics, the impact of privacy regula...
View articleNew regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates l...
View articleConversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...
View articleThe attention economy represents a modern business model where consumer attention is a valuable currency, with companies competing to capture and mone...
View articleA review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and eff...
View articleThe post-purchase experience in e-commerce is crucial for building customer loyalty and involves all interactions after the sale, such as confirmation...
View articleAs inflation continues to impact the global economy, businesses are being forced to adapt their marketing strategies to maintain sustainability and gr...
View articleBHN has rebranded its Techscheme as Home and Tech in a pioneering partnership with IKEA, aiming to alleviate employee financial strain by offering up ...
View articleAI has significantly impacted cold calling by introducing chatbots and voice AI technologies to automate initial contacts and screen leads, potentiall...
View articleIn 2024, the advertising industry is rapidly changing, driven by technology and consumer behaviour shifts. Marketers must now be adaptable, prioritisi...
View articleThe digital marketing industry confronts a talent gap, with a dire need for skilled digital marketers to meet growing demands and budgets, despite 90%...
View articleThe event marketing industry is seeing a +23.1% spend increase. Challenges like reaching new attendees are tackled with personalized tech and targeted...
View articleIn an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public rela...
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