49% of shoppers rely on influencers when making purchasing decisions. Tips for using influencers in your Amazon holiday marketing strategy. Read More...
View articleCyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
View articleHow did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
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Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleNot every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...
View articleAmazon is finalizing plans to split its second headquarters between Long Island City (LIC), Queens, New York, and Crystal City, Virginia, a suburb of ...
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articleSubscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...
View articleConsumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...
View articleInvestments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...
View articleMorgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...
View articleC+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...
View articleReady to start selling your product on Amazon? Here are 5 questions to get you started thinking about competition, distribution, and brand strength. R...
View articleWe spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...
View articleWith Amazon investing heavily in the grocery space, brands like Kroger, and even Walmart and Target, have no choice but to embrace digital transformat...
View articleThe Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does ...
View articleWe review the top news in martech from the week of September 4–10, 2018. Read More...
View articleFor today’s buyer, it is essential to create a great mobile experience. In this article, we cover six techniques ecommerce brands use to optimize thei...
View articleThough Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...
View articleBots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...
View articleAt the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...
View articleAs ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionless-ness into their stores. ...
View articleMany small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...
View articleFrom virtual assistants like Siri and Alexa, to completely robotized customer service, natural language processing technology is making artificial int...
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