Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Read More...
View articleMarketers have until June to get over cookies, a digital advertising executive said earlier this week. Read More...
View articleFacebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Read More...
View articleWith one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Read More...
View articleSocial media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality...
View articleIf we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performin...
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Conversations with industry folks who work outside of ad exchanges. Read More...
View articleWho will be working in digital ad tech in the future? And who is being hired right now? Read More...
View articleA look at where the future of online media buying is going. Read More...
View articlePublishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Read ...
View articleHow the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Read More...
View articleAd exchange is nothing new but it's not well known to everyone in China. Here's why. Read More...
View articleAdvertisers must ask what is the value of an impression on mobile sites or within mobile apps? Read More...
View articleHow will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Read More...
View articleUPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Read More...
View articleThe science of data…impacting the art of digital media planning. Read More...
View articleMarketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Read More...
View articleFirm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers. Read More...
View articleMedia planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Read More...
View articleAs the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes? Read More...
View articleAn overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Read More...
View articleTechnology may still capture the most advertising value, but what if publishers own it? Read More...
View articleAs an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Read More...
View articleFour things media buyers need to pay attention to in light of comScore's new report. Read More...
View articleThe three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Read More...
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