BI platforms take center stage as Google buys Looker and Salesforce buys Ta...
BI platforms take center stage as Google buys Look...
Google and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...
View articleThree reasons why LinkedIn should be a staple of any China marketing strate...
Three reasons why LinkedIn should be a staple of a...
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...
View articleNative advertising 101: the good, the bad and the ugly
Native advertising 101: the good, the bad and the ...
Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
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Sign upSpotlight on Stephanie Meyer: how GE Healthcare modernized marketing strate...
Spotlight on Stephanie Meyer: how GE Healthcare mo...
Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the co...
View articleBusiness Intelligence Tools: The Good and the Less Good
Business Intelligence Tools: The Good and the Less...
As marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...
View articleIs an Analytics Cloud for Salesforce Enough?
Is an Analytics Cloud for Salesforce Enough?
As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be af...
View articleConvergence Analytics in Action
As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
View articleJust How Big Is the Big Data Market?
Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. ...
View article7 Reasons You Should Go to ClickZ Live New York 2014
7 Reasons You Should Go to ClickZ Live New York 20...
The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as t...
View articleRethink Social Media War Room Strategy
What you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Read More...
View articleSoftware Fatigue and How to Fight It
Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimagi...
View articleYour Small Data Just Sucks
As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...
View articleBe an Analytics Change Agent in 2014
Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in. Re...
View articleGoing From Big Data to Beautiful Data
There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...
View articleMoving Beyond Conversions in Digital Measurement
Moving Beyond Conversions in Digital Measurement
Consider this approach to tie your digital data to sales. Read More...
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