Three ways to create insights from consumers’ click histories

Actionable Analysis Three ways to create insights from consumers’ click histories

5y Deren Baker

Three ways to create insights from consumers’ clic...

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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Reviving sluggish sales with email personalization

Conversion & ROI Reviving sluggish sales with email personalization

6y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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How do Facebook’s ads drive search traffic?

Paid Search How do Facebook’s ads drive search traffic?

6y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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Should you use Twitter's new conversational ads?

Social Should you use Twitter's new conversational ads?

6y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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Eight best practices for your native advertising strategy

Display Advertising Eight best practices for your native advertising strategy

6y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

6y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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How can publishers use analytics data to save themselves?

Analytics How can publishers use analytics data to save themselves?

6y Andrew Edwards

How can publishers use analytics data to save them...

How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers? Read More...

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Setting the stage for a successful email marketing automation campaign

Email Marketing Optimization Setting the stage for a successful email marketing automation campaign

6y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

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What email marketers can learn from 'Friends'

Email Marketing What email marketers can learn from 'Friends'

6y Kara Trivunovic

What email marketers can learn from 'Friends'

How can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...

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Five ways to overcome the media buyer blues

Media Buying Five ways to overcome the media buyer blues

6y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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How interactive images are taking over e-commerce

Social How interactive images are taking over e-commerce

6y Guest

How interactive images are taking over e-commerce

Most marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

6y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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Cracking the code: CMOs, measurement, and metrics

Analytics Cracking the code: CMOs, measurement, and metrics

6y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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The do's and don'ts of retargeting

Display Advertising The do's and don'ts of retargeting

6y Emily Alford

The do's and don'ts of retargeting

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...

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A beginner's guide to display advertising

Display Advertising A beginner's guide to display advertising

6y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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How meaningful is your campaign attribution?

Analytics How meaningful is your campaign attribution?

6y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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How can you solve your mobile marketing problem?

Media How can you solve your mobile marketing problem?

6y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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How to use Pinterest Group Boards to drive traffic and increase engagement

Asia How to use Pinterest Group Boards to drive traffic and increase engagement

6y Navneet Kaushal

How to use Pinterest Group Boards to drive traffic...

Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...

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Outstream video: the secret weapon for retailers

Media Outstream video: the secret weapon for retailers

6y Eric Wheeler

Outstream video: the secret weapon for retailers

A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...

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5 keys to success with triggered email campaigns

Email 5 keys to success with triggered email campaigns

6y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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3 changes that will re-make your analytics

Actionable Analysis 3 changes that will re-make your analytics

6y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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Avoid the one digital marketing mistake that will alienate your customers

Display Advertising Avoid the one digital marketing mistake that will alienate your customers

6y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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A beginner's guide to better measuring social ROI

Social A beginner's guide to better measuring social ROI

6y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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The human behind the device: achieving and measuring true engagement

Analytics The human behind the device: achieving and measuring true engagement

6y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

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Facebook Lead Ads opens up to all advertisers

Social Facebook Lead Ads opens up to all advertisers

6y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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The dawn of sustainable ad practices

Display Advertising The dawn of sustainable ad practices

6y Kevin Lee

The dawn of sustainable ad practices

It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...

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5 Ways to Create an Irresistible Call to Action

Email 5 Ways to Create an Irresistible Call to Action

6y Guest

5 Ways to Create an Irresistible Call to Action

A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. Read More...

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