After testing over 30K image and video ads over the past year, Consumer Acquisition's Brian Bowman provides some interesting insights into how Faceboo...
View articleA new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...
View articleA new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...
View articleSpend on video advertising by businesses and agencies is continuing to grow, hitting $17.8m in 2019. Original digital video and Advanced TV are primar...
View articleWondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...
View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleLook, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life n...
View articleWhile many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...
View articleWith Euro 2016 starting today, we’re examining what made the most shared football ads so popular. European Football Championship starts in France and ...
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