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    Reporting from TFM 2025: AI Data and the Next Wave of Marketing
    Analytics

    Reporting from TFM 2025: AI Data and the Next Wave of Marketing

    7d ClickZ

    Reporting from TFM 2025: AI Data and the Next Wave...

      Technology for Marketing 2025 carried one clear message: marketers are done with noise, they want results. From simplifying martech to rethinki...

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    Only high-vibration brands will thrive in the age of AI
    Newsletters

    Only high-vibration brands will thrive in the age of AI

    2w ClickZ

    Only high-vibration brands will thrive in the age ...

    PLUS: OpenAI looks to build in-house ad infrastructure Read More...

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    The Future of Retail Media with WPP Media’s David Fieldhouse
    Marketing

    The Future of Retail Media with WPP Media’s David Fieldhouse

    2w ClickZ

    The Future of Retail Media with WPP Media’s David ...

    Retail media is entering a new phase where data collaboration is transforming how brands and retailers plan and execute campaigns. At Retail Media Pio...

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    Why embracing waste is the secret to marketing innovation and success
    Newsletters

    Why embracing waste is the secret to marketing innovation and success

    3w ClickZ

    Why embracing waste is the secret to marketing inn...

    PLUS: Insights from Wyclef Jean, Evan Spiegel, and industry leaders this week Read More...

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    Advance 2025 Opened in New York with a Call for Reinvention
    event highlights

    Advance 2025 Opened in New York with a Call for Reinvention

    3w ClickZ

    Advance 2025 Opened in New York with a Call for Re...

    Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...

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    The Future of Shopping: Creativity, Discovery & Automation
    session recap

    The Future of Shopping: Creativity, Discovery & Automation

    3w ClickZ

    The Future of Shopping: Creativity, Discovery & Au...

    At Smartly Advance in New York, TikTok, Nutrafol, Smartly, and Fospha explored the future of shopping. From creators driving commerce to Fospha’s call...

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    From Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose
    session recap

    From Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose

    3w ClickZ

    From Carnival to Code: Wyclef Jean on Creativity, ...

    Wyclef Jean closed Smartly Advance with lessons on AI, culture, and creativity: tech can amplify originality, but soul and authenticity remain irrepla...

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    Five Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not Failure
    session recap

    Five Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not F...

    3w ClickZ

    Five Takeaways from Stacy Malone on Why Cart Aband...

    Pinterest’s Stacy Malone reframed cart abandonment at Smartly Advance: not failure, but feedback. Five lessons for marketers on building buyer confide...

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    The Heart of Growth: Leading with Purpose in a Performance World
    session recap

    The Heart of Growth: Leading with Purpose in a Performance World

    3w ClickZ

    The Heart of Growth: Leading with Purpose in a Per...

    Unilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence...

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    Signal to Story: How Creative Drives Advertising Performance with Spotify
    session recap

    Signal to Story: How Creative Drives Advertising Performance with Spotify

    3w ClickZ

    Signal to Story: How Creative Drives Advertising P...

    Spotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising per...

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    Power Shifts: Women Leading the Charge in Media and Creativity
    session recap

    Power Shifts: Women Leading the Charge in Media and Creativity

    3w ClickZ

    Power Shifts: Women Leading the Charge in Media an...

    Top women leaders from Spark Foundry, OMD, WPP, JOAN, Dentsu, and DoubleVerify share how data, diversity, and adaptability are reshaping advertising. ...

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    Advertising Reimagined: Why Real Relationships Matter More Than Ever
    session recap

    Advertising Reimagined: Why Real Relationships Matter More Than Ever

    3w ClickZ

    Advertising Reimagined: Why Real Relationships Mat...

    Snap CEO Evan Spiegel at Smartly Advance: why trust, creative velocity, personalization, and AR define the future of advertising and brand relationshi...

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    The Future of Pharma Has Arrived: Advertising at the Speed of Science
    session recap

    The Future of Pharma Has Arrived: Advertising at the Speed of Science

    3w ClickZ

    The Future of Pharma Has Arrived: Advertising at t...

    Pfizer CMO Susan Rienow and Adobe’s Anil Chakravarthy reveal how AI, storytelling, and purpose are reshaping pharma marketing at Smartly Advance. Read...

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    Advertising for Good: The Role of AI in Shaping Responsible Innovation
    session recap

    Advertising for Good: The Role of AI in Shaping Responsible Innovation

    3w ClickZ

    Advertising for Good: The Role of AI in Shaping Re...

    At Smartly Advance, leaders from Amazon, Meta, YouTube, TikTok, and Pinterest shared how AI can drive growth while embedding responsibility and trust....

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    The New Era of Advertising: What’s Now, What’s Next
    session recap

    The New Era of Advertising: What’s Now, What’s Next

    3w ClickZ

    The New Era of Advertising: What’s Now, What’s Nex...

    At Smartly Advance, leaders from Uber, Fox, and Magnolia Bakery shared how AI, creativity, and accountability define the new era of advertising. Read ...

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    The Next Chapter: How TIME Is Turning AI into Audience, Influence, and Growth
    session recap

    The Next Chapter: How TIME Is Turning AI into Audience, Influence, and Grow...

    3w ClickZ

    The Next Chapter: How TIME Is Turning AI into Audi...

    TIME CEO Jessica Sibley at Smartly Advance 2025 outlined how AI is being turned into audience reach, cultural influence, and sustainable growth. Read ...

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    Smartly Advance Opens in New York with a Call for Reinvention
    session recap

    Smartly Advance Opens in New York with a Call for Reinvention

    3w ClickZ

    Smartly Advance Opens in New York with a Call for ...

    Smartly CEO Laura Desmond opened Advance 2025 in New York with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Rea...

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    Beyond the Click: How Marketers Can Now Rethink Measurement
    Digital Marketing

    Beyond the Click: How Marketers Can Now Rethink Measurement

    3w ClickZ

    Beyond the Click: How Marketers Can Now Rethink Me...

    Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...

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    How Formula One Became the Blueprint for Brand Relevance
    Newsletters

    How Formula One Became the Blueprint for Brand Relevance

    4w ClickZ

    How Formula One Became the Blueprint for Brand Rel...

    PLUS: Smartly’s Brianna Gays on AI and What’s Next for Marketing Read More...

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    F1's Cultural Revolution: How Formula One Became the Blueprint for Brand Relevance
    brand deep-dive

    F1's Cultural Revolution: How Formula One Became the Blueprint for Brand Re...

    4w ClickZ

    F1's Cultural Revolution: How Formula One Became t...

    Formula One (F1) has pulled off the marketing equivalent of a perfect pit stop: transforming from a niche motorsport to a cultural phenomenon. But the...

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    How brands and agencies are using AI and new tech
    Newsletters

    How brands and agencies are using AI and new tech

    1m ClickZ

    How brands and agencies are using AI and new tech

    PLUS: Amazon’s vision for a full-funnel retail media future Read More...

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    Ed East on how Billion Dollar Boy is redefining creator marketing at scale
    Marketing

    Ed East on how Billion Dollar Boy is redefining creator marketing at scale

    1m ClickZ

    Ed East on how Billion Dollar Boy is redefining cr...

    The CEO shares why brands are restructuring around creator-led strategies and what it means for the future of marketing Read More...

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    Amazon’s vision for a full-funnel retail media future
    Analytics

    Amazon’s vision for a full-funnel retail media future

    1m ClickZ

    Amazon’s vision for a full-funnel retail media fut...

    In this exclusive interview ahead of Retail Media Pioneers, Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strate...

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    How to get your brand cited by LLMs?
    Newsletters

    How to get your brand cited by LLMs?

    1m ClickZ

    How to get your brand cited by LLMs?

    PLUS: The new rules of marketing for entrepreneurs Read More...

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    Retail leaders weigh AI’s impact on discovery
    Newsletters

    Retail leaders weigh AI’s impact on discovery

    2m ClickZ

    Retail leaders weigh AI’s impact on discovery

    PLUS: Liquid Death CMO breaks down viral marketing Read More...

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    Gen Z’s Content Cold Shoulder Is Real
    Newsletters

    Gen Z’s Content Cold Shoulder Is Real

    2m ClickZ

    Gen Z’s Content Cold Shoulder Is Real

    PLUS: Drinks on us at eTail Boston, you in? Read More...

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    Campaigns of the Week
    advertising & promotion

    Campaigns of the Week

    2m ClickZ

    Campaigns of the Week

    Eight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...

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