How to set up a reference file to track link-building activities.
Link building -- the process of attempting to influence inbound links pointing to a site -- is a fundamental activity of most SEO (define) strategies, but very few people are armed with the tools to do it right. Even more people have the right tools but struggle to stay on top of their linking efforts and understand the impact of them.
Today, let's examine how you can be fully prepared for your link-building endeavors by developing a comprehensive link-building toolkit that you can leverage throughout your program.
This "toolkit," which consists of contact lists, worksheets, and templates, is a consolidated repository or file of relevant references or documents required to undertake your link-building program. My link-building toolkit is typically a spreadsheet file with multiple tabs for each item or element. As you will be entering data into your toolkit throughout, I've found that Excel facilitates this most easily.
As link building is typically an on-going activity, it will make the sometimes arduous process a little easier and keep you organized. Furthermore, if you aren't the one implementing your link-building efforts, it will make the hand-off much easier and provide the person executing the strategy with everything she needs to fulfill the requirements.
Note that depending on what your strategy is, the tools in your arsenal may differ, but likely the majority of these will be applicable.
Consider including the following nine elements in your link-building toolkit:
With these tools and resources clearly laid out in a single quick-reference file or document, you will be well on your way to successfully executing your link-building activities.
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Julie is a member of the senior strategy team at Klick Health, focused on online media and digital. Julie initially established and led the media practice at Klick for several years, relinquishing leadership to expand beyond media into additional digital tactics. She brings a wealth of experience in search marketing, digital media, and all facets of digital strategy to bear, helping Klick's clients develop innovative digital solutions. As her role has evolved, so have her contributions to ClickZ, which she has been writing for since 2007.
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