AOL's In2TV Launches with Advertisers

March 15, 2006   |  Comments

A new broadband channel will carry classic WB Shows like "Kung Fu" and "Growing Pains." It launches with numerous advertisers.

AOL will today pry the lid off the Warner Bros' TV crypt with the formal launch of In2TV, an ad-supported broadband venture the companies announced back in November. The show will bring long-buried shows like "Growing Pains," "Kung Fu" and "Welcome Back Kotter" back to life, while hopefully offering AOL's advertisers a large source of new in-stream video ad inventory.

The service launches with run of site video ads from several advertisers, including Intel, Kia, Kraft and Hershey. Advertising will be limited to one or two minutes of ads for every half-hour episode of programming, compared with about eight minutes on broadcast TV.

The site is divided into six channels such names like LOL TV, offering sitcoms and other comedy shows, and Rush TV, with action/adventure type programming. Intel is presenting sponsor of the LOL TV and Dramarama TV channels, and a Rush TV sponsorship was sold to Kia.

In2TV will be heavily promoted on AOL.com and other Web sites, as well as via outdoor advertising, according to a spokesperson. Also, AOL will host a launch party at the Museum of Television and Radio in Beverly Hills, where many actors from the featured series will make appearances.

The episodes will be available in full-screen Windows Media format, as well as in AOL's own DVD-quality "Hi-Q" format. The site will incorporate additional special features and add-ons such as contests and email/IM to a friend buttons.

All the video will be accessible via AOL's video search feature.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...