And, Millennial Media acquires mobile data firm.
Firefox Introduces Do-Not-Track for Mobile
Firefox has included a do-not-track option in the latest release of its mobile web browser for the Android platform, designed to give users the ability to opt out of sharing their behavioral data with website publishers and online data collection firms.
Using the same technology as the most recent version of the Firefox desktop browser, the feature omits a persistent do-not-track signal as users move around the web in the form of a HTML header. Websites and data collectors can - in theory - receive that signal and honor users' requests to opt out of tracking. To date, the vast majority has chosen to ignore it, however.
Despite that fact, the introduction will likely be welcomed by the Federal Trade Commission, which just last week reiterated that its do-not-track proposal should apply to data collection from mobile devices as well as desktops.
Google's AdMob Rolls Out New Tablet Ad Formats
A year after Google acquired mobile ad network AdMob for $750 million, the company is extending its capabilities in the tablet ad space with new rich media formats. The HTML5 units expand on those already available through the network, adding functionalities such as 360-degree image rotation and the ability to embed video within a full page ad without requiring full-screen video playback.
It's unsurprising Google is investing more in tablet ad solutions, given the company's repeated references to its "mobile first" mantra over the past year and the continued proliferation of tablet devices. Highlighting the opportunity, Google said it's seen a 300 percent increase in traffic from tablet devices over the past six months across the AdMob network.
Millennial Media Acquires Mobile Data Firm Condaptive
Mobile ad network Millennial Media has acquired Condaptive, which provides audience segmentation and data analysis capabilities. The company will fold the firm into its own operations, helping "deliver data-driven insights to provide value for both advertisers and developers," according Millennial's executive VP and CTO, Chris Brandenburg.
Following the acquisition Condaptive's Founder and CEO Hemang Gadhia, will assume the position of SVP, audience intelligence at Millennial Media. Financial terms of the deal were not disclosed.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.