Home  › Media › Mobile

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units

  |  May 26, 2011   |  Comments

And, Millennial Media acquires mobile data firm.

Firefox Introduces Do-Not-Track for Mobile

Firefox has included a do-not-track option in the latest release of its mobile web browser for the Android platform, designed to give users the ability to opt out of sharing their behavioral data with website publishers and online data collection firms.

Using the same technology as the most recent version of the Firefox desktop browser, the feature omits a persistent do-not-track signal as users move around the web in the form of a HTML header. Websites and data collectors can - in theory - receive that signal and honor users' requests to opt out of tracking. To date, the vast majority has chosen to ignore it, however.

Despite that fact, the introduction will likely be welcomed by the Federal Trade Commission, which just last week reiterated that its do-not-track proposal should apply to data collection from mobile devices as well as desktops.

 

Google's AdMob Rolls Out New Tablet Ad Formats

A year after Google acquired mobile ad network AdMob for $750 million, the company is extending its capabilities in the tablet ad space with new rich media formats. The HTML5 units expand on those already available through the network, adding functionalities such as 360-degree image rotation and the ability to embed video within a full page ad without requiring full-screen video playback.

It's unsurprising Google is investing more in tablet ad solutions, given the company's repeated references to its "mobile first" mantra over the past year and the continued proliferation of tablet devices. Highlighting the opportunity, Google said it's seen a 300 percent increase in traffic from tablet devices over the past six months across the AdMob network.

 

Millennial Media Acquires Mobile Data Firm Condaptive

Mobile ad network Millennial Media has acquired Condaptive, which provides audience segmentation and data analysis capabilities. The company will fold the firm into its own operations, helping "deliver data-driven insights to provide value for both advertisers and developers," according Millennial's executive VP and CTO, Chris Brandenburg.

Following the acquisition Condaptive's Founder and CEO Hemang Gadhia, will assume the position of SVP, audience intelligence at Millennial Media. Financial terms of the deal were not disclosed.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Resources

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...