WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
One of the biggest challenges to programmatic adoption is that people are afraid of it.
What makes great video content and how can brands ensure it reaches the right audience?
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
Foreign brands and Chinese ecommerce platforms were left scrambling this week after new cross-border ecommerce taxes came into effect on April 8.