The social network Ello, launched in March 2014, has often been seen as a no-go area for brands and businesses due to ... read more
Social Media Smarts
No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn ... read more
Visual content in all its forms has become the driving trend online, as improvements in technology and bandwidth push the boundaries of ... read more
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential ... read more
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?