More NewsCentraal Reports 6,000 “Real Names” Registered

Centraal Reports 6,000 "Real Names" Registered

Centraal Corp. in Palo Alto, CA said it is seeing steady growth in subscribers to its Real Name System Internet navigation service.

Centraal Corp. in Palo Alto, CA said it is seeing steady growth in subscribers to its Real Name System Internet navigation service.

In one month, over 6,000 Real Name addresses have been subscribed, the company said. Over half a million Real Name resolutions (one name resolution is the equivalent of one direct link similar to a click through in a banner ad) per day, or 3.5 million per week are being recorded.

Centraal unveiled the global naming system for navigating the Internet instead of using URLs in March and began providing service on AltaVista’s Search Service in May.

Subscriptions to the Real Name System have come from more than 30 countries around the world, the company said.

Several corporations and their advertising affiliates have embraced the service, including @home Network, Barnes & Noble, Ben & Jerry’s, BMW, Boddingtons, DeBeers, Federal Express, Green Bay Packers, M&Ms, Mapquest, Mercedes Benz, Royal Bank of Scotland, Visa and Yoyodyne. Companies can register company and product names or campaign slogans.

center>

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts